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Dynamics of Marketing: Marketing Variables Influencing the Purchase of Plastic Building Products, Bayelsa state - Softcover
Marketing is a common phenomenon, but it is a very complex and elusive subject matter. It means different things to different people, and affects everyone. Kotler and Keller (2006) defined marketing as getting the right goods and services to the right people at the right place, right time, right price, with the right communication and promotion. In Nigeria, marketing is considered from a broad-based context as a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers (Osuala,1998). The demand for want-satisfying plastic building products in Bayelsa State has enhanced development in the area of construction of buildings, roads and infrastructure with substantial improvement in people’s living standard and environmental awareness.
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Igbongidi Binaebi Paul holds a Ph.D in Business Education (Marketing) from the University of Nigeria, Nsukka; M.Ed and B.Sc from the Rivers State University of Science and Technology, Nkpolu, Port Harcourt. A business consultant and a regular conference/motivational speaker. He lectures in the Department of Vocational and Technology Education.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2016
- ISBN 10 3659979120
- ISBN 13 9783659979125
- BindingPaperback
- Number of pages228
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Dynamics of Marketing
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(2016)
ISBN 10: 3659979120
ISBN 13: 9783659979125
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing is a common phenomenon, but it is a very complex and elusive subject matter. It means different things to different people, and affects everyone. Kotler and Keller (2006) defined marketing as getting the right goods and services to the right people at the right place, right time, right price, with the right communication and promotion. In Nigeria, marketing is considered from a broad-based context as a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers (Osuala,1998). The demand for want-satisfying plastic building products in Bayelsa State has enhanced development in the area of construction of buildings, roads and infrastructure with substantial improvement in people's living standard and environmental awareness. 228 pp. Englisch. Seller Inventory # 9783659979125
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Dynamics of Marketing : Marketing Variables Influencing the Purchase of Plastic Building Products, Bayelsa state
Published by
LAP LAMBERT Academic Publishing
(2016)
ISBN 10: 3659979120
ISBN 13: 9783659979125
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing is a common phenomenon, but it is a very complex and elusive subject matter. It means different things to different people, and affects everyone. Kotler and Keller (2006) defined marketing as getting the right goods and services to the right people at the right place, right time, right price, with the right communication and promotion. In Nigeria, marketing is considered from a broad-based context as a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers (Osuala,1998). The demand for want-satisfying plastic building products in Bayelsa State has enhanced development in the area of construction of buildings, roads and infrastructure with substantial improvement in people's living standard and environmental awareness. Seller Inventory # 9783659979125
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Dynamics of Marketing
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Igbongidi Paul BinaebiIgbongidi Binaebi Paul holds a Ph.D in Business Education (Marketing) from the University of Nigeria, Nsukka M.Ed and B.Sc from the Rivers State University of Science and Technology, Nkpolu, Port Harcourt. A bu. Seller Inventory # 159148831
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Dynamics of Marketing: Marketing Variables Influencing the Purchase of Plastic Building Products, Bayelsa state
Published by
LAP LAMBERT Academic Publishing
(2016)
ISBN 10: 3659979120
ISBN 13: 9783659979125
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Book Description Paperback. Condition: Brand New. 228 pages. 8.66x5.91x0.52 inches. In Stock. Seller Inventory # zk3659979120
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