Analysis of Terms Which Contribute to the Success of YouTube Trend Videos - Softcover

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9783668782853: Analysis of Terms Which Contribute to the Success of YouTube Trend Videos

Softcover

ISBN 10: 3668782857 ISBN 13: 9783668782853

Publisher: Grin Verlag

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Publisher: Grin Verlag
Language: English
ISBN 10: 3668782857
ISBN 13: 9783668782853
Binding: Paperback

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Analysis of Terms Which Contribute to the Success of YouTube Trend Videos

Thomas Blanck

Published by GRIN Verlag

ISBN 10: 3668782857 ISBN 13: 9783668782853

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Seller: AHA-BUCH GmbH, Einbeck, Germany

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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific Essay from the year 2018 in the subject Computer Science - Commercial Information Technology, grade: 2,7, University of Applied Sciences Aalen, course: Applied Analytics, language: English, abstract: This study covers the influence of positive and negative titles of YouTube videos on user behavior regarding views, likes, dislikes and comments. For this purpose, daily records of the top trending YouTube videos in Germany were analyzed. It was found that positive terms have positive influence on liking and viewing trend videos. Negative terms have influence on disliking and commenting. Furthermore, it was examined which words were used most frequently in successful and not so successful trend videos. This study shows that YouTube is being utilized for the consumption of entertainment series, music videos and sports content. In addition, videos with Turkish titles make up a significant part of the best placed YouTube videos in Germany. These results were obtained via chi-squared tests and word clouds. Seller Inventory # 9783668782853

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