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Graphic Design Manual: Principles and Practice - Softcover

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9783721200065: Graphic Design Manual: Principles and Practice

Synopsis

Armin Hofmann’s richly varied work is recognized for its reliance on the fundamental elements of graphic form – point, line, and form. The book was originally a fundamentally new attempt to provide a methodical approach to challenges of graphic design. Elements of image and form are analyzed and examined with regard to their inherent laws. The thoroughly revised edition of the 1965 design manual classic includes new sections that adapt his thoughts to contemporary technological uses. Especially in times of the return to clear and minimalistic geometric forms and patterns, his rich body of work serves as a perfect starting point for contemporary design practices.

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From the Back Cover

Cette oeuvre dont la première édition, depuis longtemps épuisée, remonte à 1965, se présente dans une version nouvelle entièrement revue. Au moment de sa parution, ce livre pouvait être considéré comme un essai fondamentalement neuf de traiter méthodiquement les problèmes posés par la création de l'image et de la forme.

Son objectif est de progresser pas à pas en partant du plus simple pour aller aux principes, au différencié jusqu'au compliqué. Les éléments de l'image et de la forme sont analysés et étudiés dans leur légitimité. Les connaissances obtenues par l'étude logique de la matière peuvent s'apprendre. Elles appartiennent à l'arsenal de tout graphiste et de tout typographe.

L'enseignement méthodique de la création trouve aujourd'hui un emploi également dans la création au petit écran. Le traitement automatique des textes au moyen de l'ordinateur personnel se répand de plus en plus. Le procédé dit "Desktop Publishing" (composition automatique pour le bureau) exige conceptualisation et méthode. Cet (ouvrage ordonné selon une systématique adaptée à l'ordinateur rendra ainsi de précieux services comme manuel d'introduction pour ce nouveau groupe d'utilisateurs.

Trilingue : français, anglais, allemand

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Hofmann, Armin
Published by Niggli Verlag, 2001
ISBN 10: 3721200063 ISBN 13: 9783721200065
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Published by Niggli Verlag, 2001
ISBN 10: 3721200063 ISBN 13: 9783721200065
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ISBN 10: 3721200063 ISBN 13: 9783721200065
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Published by Verlag Niggli, 2004
ISBN 10: 3721200063 ISBN 13: 9783721200065
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Soft cover. Condition: New. 5th or later Edition. A methodical step by step approach to the art of graphic design. Seller Inventory # ABE-1713278802579

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