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Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems - Hardcover

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9783721209822: Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems

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As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers.

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Published by Niggli Verlag, 2018
ISBN 10: 3721209826 ISBN 13: 9783721209822
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ISBN 10: 3721209826 ISBN 13: 9783721209822
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Ben Wittner
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ISBN 10: 3721209826 ISBN 13: 9783721209822
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Hardcover. Condition: new. Hardcover. As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers that show the various possibilities of creating designs incorporating different writing systems side by side. Analyzing the theoretical backgrounds and presenting various possibilites of creating designs incorporating different writing systems as multilingualism is becoming increasingly important. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783721209822

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Wittner, Ben (EDT); Thoma, Sascha (EDT); Hartmann, Timm (EDT)
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Published by Arthur Niggli Verlag, 2018
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Wittner, Ben (Editor)/ Thoma, Sascha (Editor)/ Hartmann, Timm (Editor)
Published by Arthur Niggli, 2018
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