Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems - Hardcover

Hardcover

ISBN 10: 3721209826 ISBN 13: 9783721209822

Publisher: niggli, 2018

Synopsis

As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers.

About this title

From the Back Cover

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the center of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering, for example, that not only combine different languages but two or even more writing systems with varying visual precepts and habits.

At first, important general aspects are documented and discussed such das sociocultural premises, technical requirements as well as practical considerations. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. "Bi-Scriptual" provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication.

• Significance of multilingual typography
• Theoretical backgrounds
• Best-practice in designing with different script-systems
• Work samples by more than 100 studios worldwide

Edition details

• Publisher: niggli
• Publication date: 2018
• Language: English
• ISBN 10: 3721209826
• ISBN 13: 9783721209822
• Binding: Hardcover
• Number of pages: 336
• Editor: Wittner Ben, Thoma Sascha, Hartmann Timm