Items related to Structuring Design: Graphic Grids in Theory and Practice

Structuring Design: Graphic Grids in Theory and Practice - Hardcover

Voelker, Ulysses

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9783721209945: Structuring Design: Graphic Grids in Theory and Practice
Hardcover
ISBN 10: 372120994X ISBN 13: 9783721209945
Publisher: niggli, 2019

Synopsis

In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simply questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.

"synopsis" may belong to another edition of this title.

From the Back Cover

Where do you use which grids? What is their significance? How are they created?

This book answers all of these questions.

Where do you begin? What steps follow each other?

What differentiates the visual from the verbal?

This book will tell you.

What is "visual rhetoric"? What are the "four sides of a message"? What is the relationship between method and intuition? Read all about these topics in this book.

And much more besides: "Structuring Design" presents the principles and rules of visual communication as an introduction to practical design. The book offers a compact mix of explanations, practical tips, and background information, coupled with an extensive glossary.

  • Introduction to the basics of graphic design
  • Backgrounds, explanations, guidelines for all thematized aspects
  • Strong focus on the grid as the most important element for the topic
  • With many visual examples

"About this title" may belong to another edition of this title.

Publisher
niggli
Publication date
2019
Language
English
ISBN 10 
372120994X
ISBN 13 
9783721209945
Binding
Hardcover
Number of pages
176
Rating
  • 4.24 out of 5 stars
    34 ratings by Goodreads