Synopsis
Practical insights and clear principles: offering a fresh perspective on designing for a future that is constantly changing
Artificial intelligence, automation and ever new data-driven tools are reshaping the creative world, and the roles of design and communication are evolving rapidly. The true innovation in this context is to create authenticity that endures beyond fleeting technological shifts. The Generative Mind encourages to rise above short-lived trends and view design as something alive and constantly evolving – in a world that refuses to stand still.
The author combines systems thinking, generative design and a human-centered perspective to offer a new approach to working with technology to generate ideas, design and tell stories. In eight clear principles, he demonstrates how design can be understood as a process that challenges boundaries to transcend the visible and influence perception: a book for all those who understand creativity as a journey and not just a destination and aspire to actively shape the future of design.
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About the Author
After working in traditional design for many years, Patrik Hübner discovered creative coding in 2014. He was one of the first people to use this exploratory creative method to rethink branding. The designer now works with international brands, agencies and cultural institutions as a generative designer, developing dynamic brand experiences and teaching at universities.
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Paperback. Condition: new. Paperback. "If you're into creative coding, visual communication, and generative design, THIS is the book to buy!.Syntax and code examples are ephemeral. The ideas and perspectives in Patrik's book are here to stay. As a long time creative coding educator, I can't recommend it enough." - Prof. Stig Moller Hansen, Professor, PhD at the Danish School of Media and Journalism, Copenhagen and expert on Computational Graphic Design and Creative Coding True creativity today means making authentic connections and shaping meaningful, dynamic narratives: with practical insights and clear principles, this book offers a fresh perspective on designing for a future that is constantly changing.Artificial intelligence, automation and ever new data-driven tools are reshaping the creative world, and the role of design and communication is evolving rapidly. The true innovation in this context is to create authenticity that endures beyond fleeting technological shifts. The Generative Mind invites us to rise above short-lived trends and see design as something alive and constantly evolving - in a world that refuses to stand still.The author combines systems thinking, generative design and a human-centered perspective to open up a new perspective on working with technology to ideate, design and tell stories. In eight clear principles, he shows how design can be understood as a process that questions boundaries in order to go beyond the visible and shape what is felt: a book for all those who understand creativity as a journey and not just a destination and want to actively shape the future of design. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783721210590
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