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NEW WEST: Innovating at the Intersection
No evolution of a geographical region was more rapid and transformative than that of the American West at Mid-Century. NEW WEST explores the innovations that shaped this unique architectural landscape, through the vibrant, compelling images of the color-saturated, highly-textured, early social media art form of the Mid-Century Linen Post Card.
Collision, eruption, and erosion are the formative forces that account for the raw vitality and breathtaking beauty of the American West. While it has taken 4.5 billion years to write the complex geological and hydrological history embedded in this region, it has taken less than 200 years to write the story of its modern transformation into an interdependent network of landscape, infrastructure, architecture, and entertainment. NEW WEST draws from over 400 Mid-Century Linen Post Card images of the Wagener-Erganian Collection, to explore the changes that four waves of innovation - steam, steel, oil, and information - have wrought upon the land.
No evolution of a geographical region was more rapid and transformative than that of the American West at Mid-Century. NEW WEST explores the innovations that shaped this unique architectural landscape, through the vibrant, compelling images of the color-saturated, highly-textured, early social media art form of the Mid-Century Linen Post Card.
Collision, eruption, and erosion are the formative forces that account for the raw vitality and breathtaking beauty of the American West. While it has taken 4.5 billion years to write the complex geological and hydrological history embedded in this region, it has taken less than 200 years to write the story of its modern transformation into an interdependent network of landscape, infrastructure, architecture, and entertainment. NEW WEST draws from over 400 Mid-Century Linen Post Card images of the Wagener-Erganian Collection, to explore the changes that four waves of innovation - steam, steel, oil, and information - have wrought upon the land.
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From the Author:
NEW WEST is a project directed in equal parts by love for and interest in the place we as coauthors have come to call home, the American West.As natives of other climates and countries, we have been fortunate to have received thoughtful guidance by numerous individuals and institutions towards exploring and understanding the assets and challenges of this unique region.
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CATEGORIES
Art 20th Century, Art and Cultural History
KEYWORDS
American West, Travel, Innovation, Landscape, Infrastructure, Architecture, Entertainment, Mid-Century, Photography, Linen Post Card, Wagener-Erganian Collection
Art 20th Century, Art and Cultural History
KEYWORDS
American West, Travel, Innovation, Landscape, Infrastructure, Architecture, Entertainment, Mid-Century, Photography, Linen Post Card, Wagener-Erganian Collection
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- PublisherHirmer Publishers
- Publication date2019
- ISBN 10 3777431893
- ISBN 13 9783777431895
- BindingHardcover
- Number of pages304
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Book Description Hardcover. Condition: new. Hardcover. "Stunning in its visual display of information, intuitive in its navigation, and generous in every single way, the design of New West rewards the reader page after page. The printing is absolutely incredible, using the art of vintage linen postcards to create a textured, color-saturated vision of the American West that is both old and new at once. The harmony between the vision for the design and the technical aspects of the production is a beautiful thing to behold." -- GOLD winner of the PubWest Book Design AwardsThe Mid-Century Linen Post Card, recognized for its color-saturated hues and textured finish, evolved as a rare hybrid of the mediums of photography, painting, and mass printing. New West, a comprehensive publication of this popular artform, explores the evolution of the American West through these vibrant and compelling images.The American West is renowned for its unique and spectacular natural scenery. While early images depicting vast expanses of unsettled land still persist, today, contemporary westerners are far more likely to live in cities than in the wild. New West celebrates the pre-existing geography of the landscape, as well as its high-speed transformation to suit man's need for growth, commerce, transportation, entertainment, arts, education, and public life. Examined through the lens of four waves of innovation; steam, steel, oil, and information, this book also asks the ultimate question of any exploration of history: what innovation is next? Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783777431895
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