Essentials of Strategic Management: Effective Formulation and Execution of Strategy - Softcover

Thomas Wunder

Softcover

ISBN 10: 3791032852 ISBN 13: 9783791032856

Publisher: Schäffer-Poeschel Verlag, 2016

Synopsis

Regardless of their position, career aspiration, role or department,most practitioners have to deal with aspects of strategic managementeither in making or in supporting strategic decisions. This bookprovides the essentials to master this task successfully. It is writtenfor students who are on their way to becoming practitioners as well asfor practitioners who want to look--again or for the first time--at themost essential and practical aspects of strategic management.
This book takes a specific approach to strategic management in twoways: First, its guiding principles are actionability and impact. Thebook combines classic with cutting-edge approaches that are practicaland relevant for making a difference in a company. It weaves togetheressential methods and ideas from strategic analysis through strategyformulation to execution, control and adaption. The book is filled withcompany examples and contemporary strategy material. Second, the bookputs great emphasis on the important area of strategy execution. Itshows why even the best strategies sometimes fail and how to get itright. Detailed guidelines for building an effective strategy executionsystem will enable the reader to bring strategy to life in companypractice.
The author provides students and practitioners with practicallyapplicable methods at a level of detail that is necessary to make animpact in their future or current work. An engaging strategy workout atthe end of the book allows readers to take what they have learned andapply it to their own or any other company.

Edition details

• Publisher: Schäffer-Poeschel Verlag
• Publication date: 2016
• Language: English
• ISBN 10: 3791032852
• ISBN 13: 9783791032856
• Binding: Paperback