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Management und Controlling der Neuproduktentstehung: Gestaltungsansatz, Ziele und Maßnahmen (DUV Wirtschaftswissenschaft) (German Edition) - Softcover

 
9783824402618: Management und Controlling der Neuproduktentstehung: Gestaltungsansatz, Ziele und Maßnahmen (DUV Wirtschaftswissenschaft) (German Edition)
Softcover
ISBN 10: 3824402610 ISBN 13: 9783824402618
Publisher: Deutscher Universitätsverlag, 2014
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Das Buch bietet dem Leser neben einer grundlegenden Einordnung der Neuproduktentstehung in die betriebliche Wertkette und Unternehmensführung Ansätze für eine effektive und effiziente Gestaltung der Neuproduktentstehung.

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