Synopsis
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Marketing Concept - The St. Gallen Management Approach
Seller Image
Marketing Concept - The St. Gallen Management Approach
Seller: moluna, Greven, Germany
Seller rating 4 out of 5 stars
Condition: New. This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The boo. Seller Inventory # 500895763
Buy New
US$ 34.81
US$ 57.10 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available
Seller Image
Marketing Concept - The St. Gallen Management Approach
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware - This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field. Seller Inventory # 9783825257521
Buy New
US$ 34.81
US$ 71.78 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available