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Direct Marketing (ZfB Special Issue) (German Edition) - Softcover

 
9783834907288: Direct Marketing (ZfB Special Issue) (German Edition)
Softcover
ISBN 10: 3834907286 ISBN 13: 9783834907288
Publisher: Gabler Verlag, 2007
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Interaktives, dialogorientiertes Direktmarketing findet in der Unternehmenspraxis und der betriebswirtschaftlichen Forschung zunehmende Beachtung. Dieses Special Issue beschreibt am Beispiel der Branchen Automobil, Sportartikel und Finanzdienstleistungen anschaulich und fundiert aktuelle Entwicklungen im Direktmarketing. Dabei stehen u. a. Themen, wie Endkundengeschäft, Kundenmanagement, Kundenbewertung, Budgetallokation, digitales Direktmarketing im Mittelpunkt.

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Book Description:
Neue Entwicklungen im Direktmarketing aus Wissenschaft und Praxis
About the Author:
Prof. Dr. Manfred Krafft, Professor für Marketing, Westfälische Wilhelms-Universität Münster, und Direktor des Instituts für Marketing am Marketing Centrum Münster.

Jürgen Gerdes, Mitglied des Vorstands, Deutsche Post AG, Bonn.

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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Interaktives, dialogorientiertes Direktmarketing findet in der Unternehmenspraxis und der betriebswirtschaftlichen Forschung zunehmende Beachtung. Dieses Special Issue beschreibt am Beispiel der Branchen Automobil, Sportartikel und Finanzdienstleistungen anschaulich und fundiert aktuelle Entwicklungen im Direktmarketing. Dabei stehen u. a. Themen wie Endkundengeschäft, Kundenmanagement, Kundenbewertung, Budgetallokation, digitales Direktmarketing im Mittelpunkt. 196 pp. Deutsch. Seller Inventory # 9783834907288

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Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Interaktives, dialogorientiertes Direktmarketing findet in der Unternehmenspraxis und der betriebswirtschaftlichen Forschung zunehmende Beachtung. Dieses Special Issue beschreibt am Beispiel der Branchen Automobil, Sportartikel und Finanzdienstleistungen anschaulich und fundiert aktuelle Entwicklungen im Direktmarketing. Dabei stehen u. a. Themen wie Endkundengeschäft, Kundenmanagement, Kundenbewertung, Budgetallokation, digitales Direktmarketing im Mittelpunkt. Seller Inventory # 9783834907288

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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Prof. Dr. Manfred Krafft, Professor fuer Marketing, Westfaelische Wilhelms-Universitaet Muenster, und Direktor des Instituts fuer Marketing am Marketing Centrum Muenster. Juergen Gerdes, Mitglied des Vorstands, Deutsche Post AG, Bonn.Interaktives, . Seller Inventory # 241369794

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