Strategic International Management: Text and Cases - Softcover

Morschett, Dirk; Schramm-Klein, Hanna; Zentes, Joachim

Softcover

ISBN 10: 3834925357 ISBN 13: 9783834925350

Publisher: Gabler Verlag, 2010

Synopsis

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.

About this title

Book Description:

Strategic International Management in 20 lessons on key issues

From the Back Cover:

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.

Contents
Introduction to Strategic International Management
The External Environment
International Coordination
Foreign Operation Modes
Selected Value Chain Activities
Selected International Business Functions

Target Groups
Advanced undergraduate students and graduate students majoring in international management or general management
Practitioners who wish to obtain compact and practice-oriented information on current concepts

About the Authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Joachim Zentes is Professor of Management and Marketing at the Saarland Univ

About this edition

• Publisher: Gabler Verlag
• Publication date: 2010
• ISBN 10: 3834925357
• ISBN 13: 9783834925350
• Binding: Paperback
• Edition number: 2
• Number of pages: 470