Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice - Softcover
Synopsis
Marketing Models and Marketing Research Methods.- Consumer Behavior and Retailing.- Marketing Management.
"synopsis" may belong to another edition of this title.
About the Author
Professor DDr. Adamantios Diamantopoulos, Holder of the Chair of International Marketing, University of Vienna, Austria.
Professor Dr. Wolfgang Fritz, Director of the Institute of Marketing, Technische Universität Braunschweig, Germany, and Honorary Professor, University of Vienna, Austria.
Professor Dr. Lutz Hildebrandt, Director of the Institute of Marketing, Humboldt University of Berlin, Germany, and Honorary Professor, University of Vienna, Austria.
"About this title" may belong to another edition of this title.
