Applicability of Commodity Classification Theory to Internet Retail Marketing - Softcover

Taylor, Leland

 
9783836458252: Applicability of Commodity Classification Theory to Internet Retail Marketing
Softcover
ISBN 10: 383645825X ISBN 13: 9783836458252
Publisher: VDM Verlag, 2008

Synopsis

In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to today's Internet retail marketing environment.

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About the Author

Dr. Taylor learned his basic managerial and professional skills working in the high technology industry with companies like Compaq, HP, Cisco, and IBM. Later, he led the reengineering and reorganization of two different international organizations, developed and deployed customer centric programs for management training.

"About this title" may belong to another edition of this title.

Publisher
VDM Verlag
Publication date
2008
Language
English
ISBN 10 
383645825X
ISBN 13 
9783836458252
Binding
Paperback
Number of pages
152