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Synopsis
Out of the blackout, into the boom years: Tracing 1940s America through ads The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for “the modern battle”) to Seagram’s whiskey (for “Men Who Plan Beyond Tomorrow”) to the Hoover vacuum (“For every woman who is proud of her home”), the post-war era represented a flood of products and services for every occasion.
Combining social, corporate and graphic history, this new hardcover edition of 40s ads follows America's development through the anxieties of war to the buying-frenzy of peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. It’s hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with “Motorola: More radio pleasure for less money,” or that Electrolux didn’t have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: “Lor-dy, it sure is quiet!”
Through motorcars, cigarettes, lipsticks and cans of Cambell's soup, this is an at once entertaining and eye-opening survey of the fears, fads and dreams that characterized a decisive decade. Text in English, French, and German
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About the Author
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.
Review
"The ads themselves, besides being graphically stunning, are as eloquent about mid-century Americans as any eyewitness report."
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- PublisherTaschen America Llc
- Publication date2014
- ISBN 10 3836551314
- ISBN 13 9783836551311
- BindingHardcover
- Number of pages704
- EditorHeimann Jim
- Rating
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All-American Ads of the 40s
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All-American Ads of the 40s
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40s All-American Ads w/ an introduction by Willy R. Wilkerson III
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All-American Ads 40s
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All-American Ads 40s
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hardcover. Condition: As New. Taschen GmbH; Koeln, 2014. Hardcover. Text in English, German, French and Spanish. A Near Fine, white binding with pink and black lettering on front board and spine, binding sturdy and intact, couple of small scuff marks to rear board, small dent bottom edge pages 695-698, trace handling marks, in a Near Fine, trace handling/scuff marks to panels, mild edge/corner wear, Dust wrapper. A nice, clean and unmarked copy. 4to[quarto or approx. 11.5 x 13.5 inches], 704pp., indexed, color and b&w illustrations. We pack securely and ship daily with delivery confirmation on every book. The picture on the listing page is of the actual book for sale. Additional Scan(s) are available for any item, please inquire.Please note: Oversized books/sets MAY require additional postage then what is quoted for 2.2lb book. Seller Inventory # SKU1040835
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