Hardcover. Condition: Good. Bilingual. At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The wars end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decades second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s. Seller Inventory # SONG3836588587

Contact seller

Buy Used

US$ 33.75

Convert currency

Shipping: FREE

Within U.S.A.

Destination, rates & speeds

Quantity: 1 available

Add to basket

Seller Image

All-American Ads of the 40s [Hardcover ]

Published by TASCHEN, 2023

ISBN 10: 3836588587 ISBN 13: 9783836588584

New Hardcover

Seller: booksXpress, Bayonne, NJ, U.S.A.

Seller rating 4 out of 5 stars

Hardcover. Condition: new. Seller Inventory # 9783836588584

Contact seller

Buy New

US$ 34.70

Convert currency

Shipping: FREE

Within U.S.A.

Destination, rates & speeds

Quantity: 3 available

Add to basket

Seller Image

All-American Ads of the 40s

Heimann, Jim (EDT)

Published by Taschen America Llc, 2023

ISBN 10: 3836588587 ISBN 13: 9783836588584

New Hardcover

Seller: GreatBookPrices, Columbia, MD, U.S.A.

Seller rating 5 out of 5 stars

Condition: New. Seller Inventory # 44176038-n

Contact seller

Buy New

US$ 33.01

Convert currency

Shipping: US$ 2.64

Within U.S.A.

Destination, rates & speeds

Quantity: 5 available

Add to basket

Stock Image

All-American Ads of the 40s

Heimann, Jim

Published by Taschen America Llc, 2023

ISBN 10: 3836588587 ISBN 13: 9783836588584

New Hardcover

Seller: Ergodebooks, Houston, TX, U.S.A.

Seller rating 5 out of 5 stars

Hardcover. Condition: New. Bilingual. At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The wars end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decades second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s. Seller Inventory # DADAX3836588587

Contact seller