Synopsis
In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field.
"synopsis" may belong to another edition of this title.
About the Author
Dr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad experience with local companies, as well as International Institutions for over 10 years.
"About this title" may belong to another edition of this title.
Search results for MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS: MARKETING...
Seller Image
MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS
Published by
LAP LAMBERT Academic Publishing Mrz 2011, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field. 96 pp. Englisch. Seller Inventory # 9783838385631
Stock Image
Marketing Techniques for Educational Programs
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 96. Seller Inventory # 26128821835
Stock Image
Marketing Techniques for Educational Programs
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand pp. 96 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Seller Inventory # 131732884
Buy New
US$ 86.54
Shipping:
US$ 8.54
From United Kingdom to U.S.A.
Quantity: 4 available
Stock Image
Marketing Techniques for Educational Programs
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: New. PRINT ON DEMAND pp. 96. Seller Inventory # 18128821825
Seller Image
MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 4 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: GUILLEN SOLORZANO EDUARDODr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad exper. Seller Inventory # 5418814
Buy New
US$ 48.74
Shipping:
US$ 56.47
From Germany to U.S.A.
Quantity: Over 20 available
Seller Image
MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS
Published by
LAP LAMBERT Academic Publishing Mär 2011, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch. Seller Inventory # 9783838385631
Seller Image
MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS : MARKETING MIX ANALYSIS
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field. Seller Inventory # 9783838385631
Seller Image
MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS | MARKETING MIX ANALYSIS
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS | MARKETING MIX ANALYSIS | Eduardo Guillen Solorzano (u. a.) | Taschenbuch | 96 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783838385631 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 107061587
Stock Image
MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS: MARKETING MIX ANALYSIS
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
New
paperback
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 3 out of 5 stars
paperback. Condition: New. New. book. Seller Inventory # ERICA82938383856326
Buy New
US$ 423.41
Shipping:
US$ 32.83
From United Kingdom to U.S.A.
Quantity: 1 available