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Advertising Decision Making Process: Advertising options with specific reference to corporates' choice of advertising agencies - Softcover
Synopsis
Advertising is fascinating and provocative. There has been a dramatic acceleration in the pace and nature of advertising all over the world. The challenging competitive environment of the market calls for adopting innovative marketing strategies in building the brand image, gaining the confidence of the customers and reaching a larger customer base. In this back drop the book focuses on various aspects of advertising decision making process with specific reference to selection of an advertising agency by building an objective mathematical model for the selection of an ideal advertising agency. Besides the issue of selection, various other issues of advertising are elaborated, debated and conclusions drawn in the following chapters.
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About the Author
Ammani Krishna is a Professor of Marketing at Icfai Business School,Hyderabad,India. She got her PhD from Osmania University. She is consulting editor of The Icfaian Journal of Management Research.Prof. Ammani's areas of expertise and teaching include marketing research, strategy and quantitative techniques.
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Advertising Decision Making Process
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LAP LAMBERT Academic Publishing Jun 2011, 2011
ISBN 10: 3843390797
ISBN 13: 9783843390798
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advertising is fascinating and provocative. There has been a dramatic acceleration in the pace and nature of advertising all over the world. The challenging competitive environment of the market calls for adopting innovative marketing strategies in building the brand image, gaining the confidence of the customers and reaching a larger customer base. In this back drop the book focuses on various aspects of advertising decision making process with specific reference to selection of an advertising agency by building an objective mathematical model for the selection of an ideal advertising agency. Besides the issue of selection, various other issues of advertising are elaborated, debated and conclusions drawn in the following chapters. 216 pp. Englisch. Seller Inventory # 9783843390798
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Advertising Decision Making Process
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Krishna AmmaniAmmani Krishna is a Professor of Marketing at Icfai Business School,Hyderabad,India. She got her PhD from Osmania University. She is consulting editor of The Icfaian Journal of Management Research.Prof. Ammani s areas o. Seller Inventory # 5468904
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Advertising Decision Making Process : Advertising options with specific reference to corporates' choice of advertising agencies
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LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3843390797
ISBN 13: 9783843390798
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advertising is fascinating and provocative. There has been a dramatic acceleration in the pace and nature of advertising all over the world. The challenging competitive environment of the market calls for adopting innovative marketing strategies in building the brand image, gaining the confidence of the customers and reaching a larger customer base. In this back drop the book focuses on various aspects of advertising decision making process with specific reference to selection of an advertising agency by building an objective mathematical model for the selection of an ideal advertising agency. Besides the issue of selection, various other issues of advertising are elaborated, debated and conclusions drawn in the following chapters. Seller Inventory # 9783843390798
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Advertising Decision Making Process
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Advertising Decision Making Process | Advertising options with specific reference to corporates' choice of advertising agencies
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ISBN 13: 9783843390798
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Taschenbuch. Condition: Neu. Advertising Decision Making Process | Advertising options with specific reference to corporates' choice of advertising agencies | Ammani Krishna | Taschenbuch | 216 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783843390798 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106912520
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Advertising Decision Making Process
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Advertising is fascinating and provocative. There has been a dramatic acceleration in the pace and nature of advertising all over the world. The challenging competitive environment of the market calls for adopting innovative marketing strategies in building the brand image, gaining the confidence of the customers and reaching a larger customer base. In this back drop the book focuses on various aspects of advertising decision making process with specific reference to selection of an advertising agency by building an objective mathematical model for the selection of an ideal advertising agency. Besides the issue of selection, various other issues of advertising are elaborated, debated and conclusions drawn in the following chapters.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 216 pp. Englisch. Seller Inventory # 9783843390798
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Advertising Decision Making Process
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ISBN 13: 9783843390798
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Advertising Decision Making Process: Advertising options with specific reference to corporates* choice of advertising agencies
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