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Innovative Entry Strategy Makes You Go Further: Creating an Entry Strategy Based on the Combination of Porter's Five Forces and the Blue Ocean Strategy for a Pizza Restaurant - Softcover
Synopsis
The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theories: Porter's Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter's analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market.
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About the Author
25 year-old, employed at Siemens Wind Power, graduated from Copenhagen Business School in MSc in Economics and Business Administration?Management of Innovation and Business Development in 2010. She came to study in Denmark in 2002, and has been Chairman of the ACSSD. She likes music, art and plays piano. She is multi-culture and speaks 3 languages.
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Innovative Entry Strategy Makes You Go Further
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844306315
ISBN 13: 9783844306316
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Innovative Entry Strategy Makes You Go Further
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844306315
ISBN 13: 9783844306316
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Innovative Entry Strategy Makes You Go Further
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LAP LAMBERT Academic Publishing Mrz 2011, 2011
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theories: Porter's Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter's analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market. 108 pp. Englisch. Seller Inventory # 9783844306316
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Innovative Entry Strategy Makes You Go Further
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844306315
ISBN 13: 9783844306316
New
Softcover
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Innovative Entry Strategy Makes You Go Further
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ISBN 10: 3844306315
ISBN 13: 9783844306316
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Softcover. Condition: As New. The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theories: Porter s Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter s analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market. Seller Inventory # 64cd60ea-e371-49ad-b3f1-0013225ebd9f
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Innovative Entry Strategy Makes You Go Further
Published by
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ISBN 10: 3844306315
ISBN 13: 9783844306316
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Innovative Entry Strategy Makes You Go Further
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ISBN 10: 3844306315
ISBN 13: 9783844306316
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Taschenbuch. Condition: Neu. Neuware -The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theories: Porter¿s Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter¿s analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch. Seller Inventory # 9783844306316
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Innovative Entry Strategy Makes You Go Further : Creating an Entry Strategy Based on the Combination of Porter¿s Five Forces and the Blue Ocean Strategy for a Pizza Restaurant
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844306315
ISBN 13: 9783844306316
New
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theories: Porter's Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter's analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market. Seller Inventory # 9783844306316
Quantity: 1 available
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Innovative Entry Strategy Makes You Go Further : Creating an Entry Strategy Based on the Combination of Porter¿s Five Forces and the Blue Ocean Strategy for a Pizza Restaurant
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844306315
ISBN 13: 9783844306316
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