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How to use social media communities in marketing: The influence of music preferences on the consumer behavior of community members - Softcover
Synopsis
The main purpose of this book is to show companies, managers and marketers that social media creates a lot of new opportunities for them. Communities and networks are getting more important in this new Web 2.0 based world. The last decennia's it cost a lot of effort for managers and companies to reach their target customers. The internet, and especially social media, gave these managers and companies' new useable channels to reach their consumers again. Managers are now able to reach their target customers through micro marketing. This research showed that it is not only possible to reach the customers again, but also to predict the behavior of these consumers based on what kind of community they belong to. Within this research music preference based communities were used.
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About the Author
Tim Stierman MSc: studied Economics & Business with a master in marketing at the Erasmus University Rotterdam.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2011
- ISBN 10 3844318305
- ISBN 13 9783844318302
- BindingPaperback
- LanguageEnglish
- Number of pages104
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How to Use Social Media Communities in Marketing: The Influence of Music Preferences on the Consumer Behavior of Community Members
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Lap Lambert Academic Publishing, 2011
ISBN 10: 3844318305
ISBN 13: 9783844318302
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:9783844318302. Seller Inventory # 9138458
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How to use social media communities in marketing
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LAP LAMBERT Academic Publishing Mrz 2011, 2011
ISBN 10: 3844318305
ISBN 13: 9783844318302
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main purpose of this book is to show companies, managers and marketers that social media creates a lot of new opportunities for them. Communities and networks are getting more important in this new Web 2.0 based world. The last decennia's it cost a lot of effort for managers and companies to reach their target customers. The internet, and especially social media, gave these managers and companies' new useable channels to reach their consumers again. Managers are now able to reach their target customers through micro marketing. This research showed that it is not only possible to reach the customers again, but also to predict the behavior of these consumers based on what kind of community they belong to. Within this research music preference based communities were used. 104 pp. Englisch. Seller Inventory # 9783844318302
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How to use social media communities in marketing : The influence of music preferences on the consumer behavior of community members
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844318305
ISBN 13: 9783844318302
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The main purpose of this book is to show companies, managers and marketers that social media creates a lot of new opportunities for them. Communities and networks are getting more important in this new Web 2.0 based world. The last decennia's it cost a lot of effort for managers and companies to reach their target customers. The internet, and especially social media, gave these managers and companies' new useable channels to reach their consumers again. Managers are now able to reach their target customers through micro marketing. This research showed that it is not only possible to reach the customers again, but also to predict the behavior of these consumers based on what kind of community they belong to. Within this research music preference based communities were used. Seller Inventory # 9783844318302
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How to use social media communities in marketing
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844318305
ISBN 13: 9783844318302
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Stierman TimTim Stierman MSc: studied Economics & Business with a master in marketing at the Erasmus University Rotterdam.The main purpose of this book is to show companies, managers and marketers that social media creates a lot . Seller Inventory # 5472283
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How to use social media communities in marketing: The influence of music preferences on the consumer behavior of community members
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844318305
ISBN 13: 9783844318302
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