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An Experimental research on Consumer Behavior; using Service and Product: How Consumers React to Process and Outcomes while using different Services and Products: A Mental Simulation Study - Softcover
Synopsis
The main objective of this research applies to new Products and Services launched in the market and how consumer's attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques; Process and Outcomes of products and services related with the consumer involvement and attractiveness ? the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology.
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About the Author
Having completed Engineering in Computer Science from India, I moved to Cass Business School, London to pursue my post graduation in Management. A fantastic learning environment and exposure to latest market trends led me to have a live experimental research on Consumer behavior with latest and different products and services in the market.
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An Experimental research on Consumer Behavior; using Service and Product
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844328068
ISBN 13: 9783844328066
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An Experimental research on Consumer Behavior; using Service and Product
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LAP LAMBERT Academic Publishing Apr 2011, 2011
ISBN 10: 3844328068
ISBN 13: 9783844328066
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main objective of this research applies to new Products and Services launched in the market and how consumer's attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques; Process and Outcomes of products and services related with the consumer involvement and attractiveness the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology. 76 pp. Englisch. Seller Inventory # 9783844328066
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An Experimental research on Consumer Behavior; using Service and Product
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844328068
ISBN 13: 9783844328066
New
Softcover
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An Experimental research on Consumer Behavior; using Service and Product
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844328068
ISBN 13: 9783844328066
New
Softcover
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An Experimental research on Consumer Behavior using Service and Product
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ISBN 10: 3844328068
ISBN 13: 9783844328066
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bhatt SnigdhaHaving completed Engineering in Computer Science from India, I moved to Cass Business School, London to pursue my post graduation in Management. A fantastic learning environment and exposure to latest market trends led m. Seller Inventory # 5473206
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An Experimental research on Consumer Behavior; using Service and Product
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LAP LAMBERT Academic Publishing Apr 2011, 2011
ISBN 10: 3844328068
ISBN 13: 9783844328066
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Taschenbuch. Condition: Neu. Neuware -The main objective of this research applies to new Products and Services launched in the market and how consumer''s attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques; Process and Outcomes of products and services related with the consumer involvement and attractiveness ¿ the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch. Seller Inventory # 9783844328066
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An Experimental research on Consumer Behavior; using Service and Product : How Consumers React to Process and Outcomes while using different Services and Products: A Mental Simulation Study
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844328068
ISBN 13: 9783844328066
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The main objective of this research applies to new Products and Services launched in the market and how consumer's attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques; Process and Outcomes of products and services related with the consumer involvement and attractiveness the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology. Seller Inventory # 9783844328066
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An Experimental research on Consumer Behavior; using Service and Product: How Consumers React to Process and Outcomes while using different Services and Products: A Mental Simulation Study
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844328068
ISBN 13: 9783844328066
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