Semantic Web in Web Advertising and Software Engineering: Web Enhancement - Softcover

Singhal, Alka; Jindal, Rajni

Softcover

ISBN 10: 3845405236 ISBN 13: 9783845405230

Publisher: LAP LAMBERT Academic Publishing, 2012

Synopsis

In the book the intent is to explain utilization of Semantic Web for the enhancement for Web advertising and Software engineering. It spans around two areas: 1) It proposes a conceptual model that utilizes the concept of pragmatic patterns and semantic web for targeted advertising of products. It acts as a broker providing a web service that maximizes precision of advertising by using contextual elements like the community of use, its objectives,communicative interactions etc. In particular, it mediates in meaning negotiation between sellers and prospective buyers by putting ontologies in context using pragmatic patterns matching which results in efficient searching. It then becomes possible to better deal with partial, contradicting, and evolving ontologies. 2) It develops an architecture which can provide an environment for ontology mapping, knowledge update and semantic search so that Software engineering activities such as domain modeling, code generation or project audit can be improved.

About this title

About the Author

Alka Singhal, working as Senior Lecturer completed her Master's degree in Computer science in 2008 from Delhi College of Engineering,India. Her major area of interest in research is Semantic Web and Cloud computing.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2012
• Language: English
• ISBN 10: 3845405236
• ISBN 13: 9783845405230
• Binding: Paperback
• Number of pages: 72