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Synopsis
“Entrepreneurs see opportunities and build markets around them.” The purpose of this book is to improve our understanding of the ‘entrepreneurial market creation’ process by investigating the link between entrepreneurship and market creation and ultimately fill the gap in literature concerning this phenomenon. In order to do so, the ethnographic case study of LoudSauce is presented and analyzed. LoudSauce is an online ‘doing-good’ startup based in San Francisco, California. As part of the analysis, the G&S model is developed, which draws from both existing literature and empirical observations. The aim is to codify the knowledge gained from LoudSauce, in a compact way so that it can be compared to other cases and used for further research. Findings indicate that there are two main forces acting as catalysts during the entrepreneurial market creation process: vision and serendipity. They strongly influence each other and the process as a whole. Additionally, two types of external factors have been identified: human and intellectual factors. The outcomes of the process in the G&S model can lay the foundations of a brand new market.
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About the Author
Holds a double MSc. degree in Marketing, Media & International Management. Absolutely loves social media, communication, technology, web 2.0 and startups. Young professional & aspiring entrepreneur. Her mission: to shape a world with smarter, more entrepreneurial and agile companies that create products that make our lives better and happier.
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Standing in the Way of Control
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LAP LAMBERT Academic Publishing Mrz 2012, 2012
ISBN 10: 3848417952
ISBN 13: 9783848417957
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Entrepreneurs see opportunities and build markets around them. The purpose of this book is to improve our understanding of the entrepreneurial market creation process by investigating the link between entrepreneurship and market creation and ultimately fill the gap in literature concerning this phenomenon. In order to do so, the ethnographic case study of LoudSauce is presented and analyzed. LoudSauce is an online doing-good startup based in San Francisco, California. As part of the analysis, the G&S model is developed, which draws from both existing literature and empirical observations. The aim is to codify the knowledge gained from LoudSauce, in a compact way so that it can be compared to other cases and used for further research. Findings indicate that there are two main forces acting as catalysts during the entrepreneurial market creation process: vision and serendipity. They strongly influence each other and the process as a whole. Additionally, two types of external factors have been identified: human and intellectual factors. The outcomes of the process in the G&S model can lay the foundations of a brand new market. 104 pp. Englisch. Seller Inventory # 9783848417957
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Standing in the Way of Control
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Standing in the Way of Control
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
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Standing in the Way of Control : A Study on the Creation of Markets by Entrepreneurs
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ISBN 13: 9783848417957
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Entrepreneurs see opportunities and build markets around them. The purpose of this book is to improve our understanding of the entrepreneurial market creation process by investigating the link between entrepreneurship and market creation and ultimately fill the gap in literature concerning this phenomenon. In order to do so, the ethnographic case study of LoudSauce is presented and analyzed. LoudSauce is an online doing-good startup based in San Francisco, California. As part of the analysis, the G&S model is developed, which draws from both existing literature and empirical observations. The aim is to codify the knowledge gained from LoudSauce, in a compact way so that it can be compared to other cases and used for further research. Findings indicate that there are two main forces acting as catalysts during the entrepreneurial market creation process: vision and serendipity. They strongly influence each other and the process as a whole. Additionally, two types of external factors have been identified: human and intellectual factors. The outcomes of the process in the G&S model can lay the foundations of a brand new market. Seller Inventory # 9783848417957
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Standing in the Way of Control
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Miliou EleniHolds a double MSc. degree in Marketing, Media & International Management. Absolutely loves social media, communication, technology, web 2.0 and startups. Young professional & aspiring entrepreneur. Her mission: to shape . Seller Inventory # 5520725
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Standing in the Way of Control
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Standing in the Way of Control
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -¿Entrepreneurs see opportunities and build markets around them.¿ The purpose of this book is to improve our understanding of the ¿entrepreneurial market creation¿ process by investigating the link between entrepreneurship and market creation and ultimately fill the gap in literature concerning this phenomenon. In order to do so, the ethnographic case study of LoudSauce is presented and analyzed. LoudSauce is an online ¿doing-good¿ startup based in San Francisco, California. As part of the analysis, the G&S model is developed, which draws from both existing literature and empirical observations. The aim is to codify the knowledge gained from LoudSauce, in a compact way so that it can be compared to other cases and used for further research. Findings indicate that there are two main forces acting as catalysts during the entrepreneurial market creation process: vision and serendipity. They strongly influence each other and the process as a whole. Additionally, two types of external factors have been identified: human and intellectual factors. The outcomes of the process in the G&S model can lay the foundations of a brand new market.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 104 pp. Englisch. Seller Inventory # 9783848417957
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Standing in the Way of Control | A Study on the Creation of Markets by Entrepreneurs
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ISBN 13: 9783848417957
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Taschenbuch. Condition: Neu. Standing in the Way of Control | A Study on the Creation of Markets by Entrepreneurs | Eleni Miliou | Taschenbuch | 104 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783848417957 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 106587458
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