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Synopsis
In this era of killer competition, achieving the objectives of new marketing paradigms demands winning the trust of customers. In the global economy, where organizations have policies and interactions have become more complex, building trust offers invaluable opportunities. The time when many markets have matured and businesses can hardly access to new customers, companies need to retain their customers and make them loyal. As such, it is said that attracting a new customer cost 6-9 times more than retaining one. Successful managers understand that maintaining loyalty of their customers and retaining them in their customer pull requires gaining their trust. Thus, changing of marketing practices and formulation of trust-based customer strategies is not a choice, but an inevitable necessity for a modern business.
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About the Author
Nezal Aghajari was born in 1980 in Iran. he iscurrently a PhD senior candidate in InnovativeOperation Strategic Management in UniversityTechnology Malaysia(UTM). His research interestedare strategy formulation and implementation,Operation Management technique and theory,supply chain automation, Total quality managementand innovation in SMEs.
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Factors Enhancing Customers in Banking System
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LAP LAMBERT Academic Publishing Mrz 2012, 2012
ISBN 10: 3848424207
ISBN 13: 9783848424207
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this era of killer competition, achieving the objectives of new marketing paradigms demands winning the trust of customers. In the global economy, where organizations have policies and interactions have become more complex, building trust offers invaluable opportunities. The time when many markets have matured and businesses can hardly access to new customers, companies need to retain their customers and make them loyal. As such, it is said that attracting a new customer cost 6-9 times more than retaining one. Successful managers understand that maintaining loyalty of their customers and retaining them in their customer pull requires gaining their trust. Thus, changing of marketing practices and formulation of trust-based customer strategies is not a choice, but an inevitable necessity for a modern business. 88 pp. Englisch. Seller Inventory # 9783848424207
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Factors Enhancing Customers in Banking System
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Aghajari NezalNezal Aghajari was born in 1980 in Iran. he iscurrently a PhD senior candidate in InnovativeOperation Strategic Management in UniversityTechnology Malaysia(UTM). His research interestedare strategy formulation and imple. Seller Inventory # 5521184
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Factors Enhancing Customers in Banking System : Iranian Perspective
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3848424207
ISBN 13: 9783848424207
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this era of killer competition, achieving the objectives of new marketing paradigms demands winning the trust of customers. In the global economy, where organizations have policies and interactions have become more complex, building trust offers invaluable opportunities. The time when many markets have matured and businesses can hardly access to new customers, companies need to retain their customers and make them loyal. As such, it is said that attracting a new customer cost 6-9 times more than retaining one. Successful managers understand that maintaining loyalty of their customers and retaining them in their customer pull requires gaining their trust. Thus, changing of marketing practices and formulation of trust-based customer strategies is not a choice, but an inevitable necessity for a modern business. Seller Inventory # 9783848424207
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Factors Enhancing Customers in Banking System
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LAP LAMBERT Academic Publishing Mär 2012, 2012
ISBN 10: 3848424207
ISBN 13: 9783848424207
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In this era of killer competition, achieving the objectives of new marketing paradigms demands winning the trust of customers. In the global economy, where organizations have policies and interactions have become more complex, building trust offers invaluable opportunities. The time when many markets have matured and businesses can hardly access to new customers, companies need to retain their customers and make them loyal. As such, it is said that attracting a new customer cost 6-9 times more than retaining one. Successful managers understand that maintaining loyalty of their customers and retaining them in their customer pull requires gaining their trust. Thus, changing of marketing practices and formulation of trust-based customer strategies is not a choice, but an inevitable necessity for a modern business.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch. Seller Inventory # 9783848424207
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