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Cfroi of Customer Relationship Management: Empirical Evidence from Mysap Crm Users (Managementschriften Fachhochschule Ludwigshafen Am Rhein - Hochschule Fur Wirtschaft) - Softcover

 
9783896732484: Cfroi of Customer Relationship Management: Empirical Evidence from Mysap Crm Users (Managementschriften Fachhochschule Ludwigshafen Am Rhein - Hochschule Fur Wirtschaft)
  • PublisherDuncker & Humblot Gmbh
  • Publication date2005
  • ISBN 10 389673248X
  • ISBN 13 9783896732484
  • BindingPaperback
  • LanguageEnglish
  • Edition number2
  • Number of pages215

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Selchert, Martin
Published by Duncker & Humblot Gmbh, 2005
ISBN 10: 389673248X ISBN 13: 9783896732484
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M0389673248X-V

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Selchert, Martin
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer Relationship Management (CRM) promises to create value for a company through a software-supported customer focus of its entire business system. But the urgent question of CRM's impact on the bottom line is still open. This study, focused on mySAP CRM users in Germany, Austria and Switzerland, produces quantitative evidence of such an impact. It is more than a survey, as cash-flow return on investment (CFROI), the net present value, and the break-even period result from individually crafted, comparable business cases for all participants. These financial decision criteria are founded on a solid and detailed analysis of operational improvements through using CRM. The main results are provided by sector; and many of the potential 'factors of CRM success' are tested. 216 pp. Englisch. Seller Inventory # 9783896732484

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Published by Verlag Wissenschaft & Praxis, 2005
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Customer Relationship Management (CRM) promises to create value for a company through a software-supported customer focus of its entire business system. But the urgent question of CRM's impact on the bottom line is still open. This study, focused on mySAP CRM users in Germany, Austria and Switzerland, produces quantitative evidence of such an impact. It is more than a survey, as cash-flow return on investment (CFROI), the net present value, and the break-even period result from individually crafted, comparable business cases for all participants. These financial decision criteria are founded on a solid and detailed analysis of operational improvements through using CRM. The main results are provided by sector; and many of the potential 'factors of CRM success' are tested. Seller Inventory # 9783896732484

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ISBN 10: 389673248X ISBN 13: 9783896732484
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Paperback. Condition: new. Paperback. Customer Relationship Management (CRM) promises to create value for a company through a software-supported customer focus of its entire business system. But the urgent question of CRM's impact on the bottom line is still open. This study, focused on mySAP CRM users in Germany, Austria and Switzerland, produces quantitative evidence of such an impact. It is more than a survey, as cash-flow return on investment (CFROI), the net present value, and the break-even period result from individually crafted, comparable business cases for all participants. These financial decision criteria are founded on a solid and detailed analysis of operational improvements through using CRM. The main results are provided by sector; and many of the potential factors of CRM success are tested. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783896732484

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Taschenbuch. Condition: Neu. CFROI of Customer Relationship Management. | Empirical Evidence from mySAP CRM Users. | Martin Selchert | Taschenbuch | Paperback | 215 S. | Englisch | 2005 | Verlag Wissenschaft & Praxis | EAN 9783896732484 | Verantwortliche Person für die EU: Duncker & Humblot GmbH, Anne Fiedler, Carl-Heinrich-Becker-Weg 9, 12165 Berlin, info[at]duncker-humblot[dot]de | Anbieter: preigu. Seller Inventory # 105150759

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Paperback. Condition: new. Paperback. Customer Relationship Management (CRM) promises to create value for a company through a software-supported customer focus of its entire business system. But the urgent question of CRM's impact on the bottom line is still open. This study, focused on mySAP CRM users in Germany, Austria and Switzerland, produces quantitative evidence of such an impact. It is more than a survey, as cash-flow return on investment (CFROI), the net present value, and the break-even period result from individually crafted, comparable business cases for all participants. These financial decision criteria are founded on a solid and detailed analysis of operational improvements through using CRM. The main results are provided by sector; and many of the potential factors of CRM success are tested. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9783896732484

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