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Synopsis
Airside is one of UK’s leading creative practices. Their potent formula of combining experimental methods, meticulous application and a playful approach to graphic design, illustration, moving images and real world interaction has earned them an international reputation with a client list to follow. This book tells the story of Airside’s evolution in the words of its founders, staff and clients and showcases the work created for a wide range of commercial clients and self initiate projects – from companies such as Coca-Cola, MasterCard, Greenpeace, MTV, Panasonic and Sony to the Pet Shop Boys, The Beatles and Lemon Jelly. It documents their dynamic spectrum of work and provides a unique case study in how to set up a design company.
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From the Inside Flap
Airside is a pioneering design agency based in London that remains on the cut ting edge of graphic design, illustration, moving images and real world interaction since its founding in 1998. Founded by Alex Maclean, Nat Hunter and Fred Deakin
with varied backgrounds in architecture, English literature, DJing, club-running graphic design and interactive media, this distinctive constellation of creative minds underpinned the key to their innovation and entrepreneurial success.
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- Publishergestalten
- Publication date2009
- ISBN 10 389955244X
- ISBN 13 9783899552447
- BindingHardcover
- Number of pages296
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Airside: The Story of the birth and evolution of a design company as told in their own words
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Berlin, Gestalten Verlag, 2009
ISBN 10: 389955244X
ISBN 13: 9783899552447
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