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Copy Paste: How Advertising Recycles Ideas - Hardcover

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9783899556902: Copy Paste: How Advertising Recycles Ideas

Synopsis

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad―au contraire. They have been presented at major industry conferences and some have even won awards―but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.

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About the Author

For nearly 20 years, JOE LA POMPE has pursued a passion for uncovering identical adverts. Working undercover, today he is the world’s best known “copycat hunter”. The French blogger is followed by advertisers from around the world, who love his revelations. Until he catches them, that is. Copy Paste, his third book, campaigns for more creativity. You will have to read it at least twice.

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  • Publishergestalten
  • Publication date2016
  • ISBN 10 3899556909
  • ISBN 13 9783899556902
  • BindingHardcover
  • LanguageEnglish
  • Number of pages228
  • EditorKoedinger Mike
  • Rating
    • 4.22 out of 5 stars
      9 ratings by Goodreads

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9789995933197: Copy Paste: How Advertising Recycles Ideas

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Hardcover. Condition: new. Hardcover. Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad--au contraire. They have been presented at major industry conferences and some have even won awards--but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself. Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783899556902

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Gebunden. Condition: New. Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer.Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. N. Seller Inventory # 122061131

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Hardcover. Condition: new. Hardcover. Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad--au contraire. They have been presented at major industry conferences and some have even won awards--but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself. Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9783899556902

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Hardcover. Condition: new. Hardcover. Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad--au contraire. They have been presented at major industry conferences and some have even won awards--but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself. Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9783899556902

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