Retail Design International: Components, Spaces, Buildings. Focus. Retail & Food (Vol.4) - Hardcover

Messedat, Jons

Hardcover

ISBN 10: 3899862910 ISBN 13: 9783899862911

Publisher: Avedition Gmbh, 2019

Synopsis

·The 4th volume in a popular series, this book profiles a cross-section of international retail projects with an emphasis on food-related retail spaces. The author is a noted lecturer and expert on corporate architectural branding strategies
In recent years, a variety of gastronomy-focused retail environments have established themselves as communicative gathering places and valuable anchor points in retail design. These new hybrid retail spaces have become more common, ranging from a gourmet restaurant in a supermarket to a cooking school in a shopping center. Retail Design International Volume 4 features an overview of worldwide ideas and projects in both the retail and retail food worlds. Around 60 international projects are profiled here, with inspiring ideas for conceptualizing space, corporate branding, and customer experience.
Contents: Brand Identity at the Point of Sale, Instagram Shopping, Visual Merchandising
Text in English and German.

About this title

About the Author:

Editor Dr. Jons Messedat is an architect, designer and author. His expertise in the field of architectural corporate identity strategy is in demand from companies around the world. He is a panel member in architecture and design competitions and lectures internationally at universities and conferences. Since 2016 he holds a professorship for trade fair, exibition and shop design at HAWK University of Applied Arts in Hildesheim, Germany.

About this edition

• Publisher: Avedition Gmbh
• Publication date: 2019
• ISBN 10: 3899862910
• ISBN 13: 9783899862911
• Binding: Hardcover
• Number of pages: 264