Retail Design International: Components, Spaces, Buildings. Focus. Retail & Food (Vol.4) - Hardcover

Messedat, Jons

 
9783899862911: Retail Design International: Components, Spaces, Buildings. Focus. Retail & Food (Vol.4)
Hardcover
ISBN 10: 3899862910 ISBN 13: 9783899862911
Publisher: Avedition Gmbh, 2019

Synopsis

•The 4th volume in a popular series, this book profiles a cross-section of international retail projects with an emphasis on food-related retail spaces. The author is a noted lecturer and expert on corporate architectural branding strategies



In recent years, a variety of gastronomy-focused retail environments have established themselves as communicative gathering places and valuable anchor points in retail design. These new hybrid retail spaces have become more common, ranging from a gourmet restaurant in a supermarket to a cooking school in a shopping center. Retail Design International Volume 4 features an overview of worldwide ideas and projects in both the retail and retail food worlds. Around 60 international projects are profiled here, with inspiring ideas for conceptualizing space, corporate branding, and customer experience.



Contents: Brand Identity at the Point of Sale, Instagram Shopping, Visual Merchandising



Text in English and German.

"synopsis" may belong to another edition of this title.

About the Author

Editor Dr. Jons Messedat is an architect, designer and author. His expertise in the field of architectural corporate identity strategy is in demand from companies around the world. He is a panel member in architecture and design competitions and lectures internationally at universities and conferences. Since 2016 he holds a professorship for trade fair, exibition and shop design at HAWK University of Applied Arts in Hildesheim, Germany.



"About this title" may belong to another edition of this title.

Publisher
Avedition Gmbh
Publication date
2019
Language
English
ISBN 10 
3899862910
ISBN 13 
9783899862911
Binding
Hardcover
Number of pages
264