Digitizing The Customer Journey: Using the Latest Digital Technologies to Support Growth, Efficiency and Delight Customers Throughout the Customer's Touchpoints - Hardcover

Wright, Stephen J

Hardcover

ISBN 10: 3952512648 ISBN 13: 9783952512647

Publisher: Bluetrees Gmbh, 2019

Synopsis

Digitizing the Customer Journey emphases the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today's highly competitive market, any business that wants to compete has to consider the advanced technologies available and use them as soon as possible or be left behind!

Stephen J. Wright, provides many examples from various types of industries, giving clear steps on how to get started and implement such a system. He also discusses the effectiveness of this type of change in any business-to-consumer company, backed up by years of experience and market study.


Digitizing the Customer Journey will answer the following questions and more:

• What are some of the ways technology has brought change to the economy?
• What is a customer journey?
• What are the three most important processes in every business?
• Why is a business that has digitized its processes likely to do better than one that hasn't?
• What are the best ways you can use technology to digitize the customer journey?
• What is a circular economy?

Competing in a data driven market needs constant technology integration and analysis that will ultimately provide excellent user experience on all levels. Don't let your business lag behind. Order your copy now and get back into the game!

About this title

About the Author

Stephen J. Wright has been transforming companies into successful business models for over twenty years. Mr. Wright now advises global corporations, governments, and universities on circular economy and digital innovation strategies for sustainable growth.His passion for the convergence of digital and circular business strategies, leadership and automated process re-engineering has inspired him to build a bridge that takes into account the big picture and all the elements that are fundamental to drive businesses forward and stay ahead of their competition. Mr. Wright has helped numerous organizations reinvent themselves to a digital and circular model by sharing game-changing ideas based on sustainable operating systems, and showing them how to transform their processes, cultures, and products by producing value from within for expanded business growth, higher customer satisfaction, and operational excellence.

Edition details

• Publisher: Bluetrees Gmbh
• Publication date: 2019
• Language: English
• ISBN 10: 3952512648
• ISBN 13: 9783952512647
• Binding: Hardcover
• Number of pages: 124