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Synopsis
يتناول هذا الكتاب موضوع العلاقات العامة في ظل التحولات الرقمية المتسارعة، مسلطًا الضوء على الأدوار الجديدة التي أصبحت تضطلع بها في بيئة الإعلام الرقمي وشبكات التواصل الاجتماعي. يمثل هذا الكتاب مرجعًا علميًا وعمليًا لطلبة الإعلام والعلاقات العامة، وللباحثين والممارسين الراغبين في فهم التحولات الرقمية وأثرها في تطوير أدوات واستراتيجيات الاتصال المؤسسي.
This book examines the topic of public relations in light of the rapid digital transformations, highlighting the new roles it has come to play in the digital media and social media environment. This book is a scientific and practical reference for media and public relations students, researchers and practitioners wishing to understand digital transformations and their impact on the development of organizational communication tools and strategies.
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