Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9786073832953

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La historia de Lego. Como un juguete despert� la imaginaci�n del mundo / The Lego Story: How a Little Toy Sparked the World's Imagination (Spanish Edition)

Andersen, Jens

Published by Conecta (2023)

ISBN 10: 6073832958 ISBN 13: 9786073832953

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GF Books, Inc.
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Book Description Condition: New. Book is in NEW condition. 1.15. Seller Inventory # 6073832958-2-1

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La historia de Lego. Como un juguete despert� la imaginaci�n del mundo / The Lego Story: How a Little Toy Sparked the World's Imagination (Spanish Edition)

Andersen, Jens

Published by Conecta (2023)

ISBN 10: 6073832958 ISBN 13: 9786073832953

New Softcover Quantity: 1

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Book Deals
(Tucson, AZ, U.S.A.)

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Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 1.15. Seller Inventory # 353-6073832958-new

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La historia de Lego. Como un juguete despert la imaginacin del mundo / The Lego Story: How a Little Toy Sparked the World's Imagination (Paperback)

Jens Andersen

Published by Penguin Random House Grupo Editorial (2023)

ISBN 10: 6073832958 ISBN 13: 9786073832953

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Book Description Paperback. Condition: new. Paperback. La extraordinaria historia de LEGO basada en los archivos y entrevistas a la familia fundadora y duena de la compania. Se estima que cada ano entre ochenta y noventa millones de ninos alrededor del mundo reciben una caja de lego, mientras casi diez millones de adultos compran sets para si mismos. Aun asi, LEGO es mucho mas que un enorme numero de bloques de plastico que pueden combinarse en un sinfin de maneras. LEGO es tambien la vision de lo que puede significar el juego para la humanidad. Este libro cuenta la extraordinaria historia de una compania global y una familia danesa que durante noventa anos ha defendido el derecho al juego de los ninos, y tambien el de los adultos, quienes deben dedicar tiempo a cuidar de su nino interior. La historia de LEGO se construyo a partir del acceso privilegiado de Jens Andersen a los archivos de LEGO y a las multiples entrevistas que tuvo con Kjeld Kirk Kristiansen, expresidente y CEO de Grupo LEGO, nieto del fundador Ole Kirk Christiansen, Una historia del cambio de visiones de la infancia y la importancia del juego a traves de generaciones, La historia de LEGO es tambien un fascinante caso de estudio sobre como la innovacion y creatividad ayudaron a los lideres a trasformar la empresa de un pequeno negocio de carpinteria en uno de los mas grandes productores de materiales para juguetes y una de las marcas mas queridas del mundo. Enriquecido con fotografias ineditas del archivo privado de la familia Kirk, este es el libro ideal para los fans de LEGO porque revela todo lo que siempre quisieron saber de la marca.ENGLISH DESCRIPTION The definitive history of LEGO, based on unprecedented access to the companys archives and rare interviews with the founding family who still owns the company. "This book tells the story of how my family built the LEGO brand." Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner Its estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended childrens right to playand who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersens unique access to LEGOs own archives, as well as Andersens extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations views of childhood and the importance of play, The LEGO Storys also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the worlds largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the familys private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9786073832953

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