We Are Blind: Clera Evidence Why Multimillion Marketing Strategies Fail - Softcover

Klaric, Jürgen

Softcover

ISBN 10: 6077474096 ISBN 13: 9786077474098

Publisher: Planeta English, 2018

Synopsis

The conference "We are blind" made Jürgen Klarić famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen’s ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement. Make the most out of sales and marketing

About this title

About the Author

Jürgen Klaric is currently the best recognized scientific promoter, focused on sales, in the world. His work and knowledge in neurosciences, anthropology, psychology and marketing have transformed several transnational companies and commercial teams who sell products and services. Klaric uses neuropedagogical knowledge in his classes, books and seminars to communicate and teach advanced scientific subjects in a useful, fun and practical way.

Edition details

• Publisher: Planeta English
• Publication date: 2018
• Language: English
• ISBN 10: 6077474096
• ISBN 13: 9786077474098
• Binding: Paperback
• Number of pages: 196