Book 9786177544196 - Hardcover

Beth Comstock

Hardcover

ISBN 10: 6177544193 ISBN 13: 9786177544196

Synopsis

From a leading force in business innovation, an incisive, inspiring, and practical guide to embracing and mastering changeFor Beth Comstock, navigating change is deeply personal--an essential part of the growth of individuals and organizations alike. For her, organizational change starts with the self. Before she ever led the transformation of a team or a corporation, she learned to rely on her natural curiosity to provoke growth within herself. She infused her life and work with the habit of discovery, of seeking out new ideas, places, and people--even in times of discomfort--and dedicated herself to getting good at reinvention and disruption.Recognized as a global leader on issues related to digital transformation, innovation, culture change, and trendspotting, Comstock now shares in Imagine It Forward valuable lessons on how to embrace, inspire, and nurture personal and organizational change. Through candidly insightful stories, Beth shares her successes and failures over the course of more than two decades on the front lines of reinvention of American business across industries ranging from media to health, energy, manufacturing, finance and software. Having worked for one of the world's biggest companies, GE, she writes as a practitioner who helped transition a process-heavy, risk-averse culture to one that increasingly encouraged openness, tolerance for ambiguity, adaptability, iteration, failure, and learning. She reveals how anyone can become a "Change Maker"--a person able to envision opportunity where others see only risk, who gives themselves permission to imagine a new future and a better way--and act on it.For Comstock, being "change ready" requires developing a bias for novelty and action, having the courage to defy convention and confront the unasked questions, and building the resilience needed to overcome doubts, obstacles, and gatekeepers to go beyond what we know and conceive what is possible. In an age of rapid-fire change, it also requires being willing to move forward without having all the answers, embracing creative tension and conflict, and having an uncompromising faith in experimentation, a radical impatience with the default, and a sense that disruption is something you cause, not observe.Among the practical takeaways Comstock provides in laying out her disciplined Imagine It Forward approach to change Self-permission. Every change maker is forced to learn to give herself permission to push outside expectations and limitations.- Discovery. The change-making step that makes all the other steps possible, Discovery is about exploring--infusing yourself and your culture with a spirit of inquiry and curiosity, turning the world into a classroom for learning and for unearthing ideas that can makes change possible.- Finding a "Spark." Bringing in a provocateur with an external perspective to challenge insular, established ways of thinking can serve as a powerful accelerator of change--a catalyst for new ideas and ways of doing things.- Story Craft. Strategy is a story well told. To innovate successfully, you have to adapt your story and the stories that people in an organization use to understand their world, which, in turn, will change how they act in order to create a different future.- Creating a New OS. Changing an organization's operating system requires infusing it with a new mindset--often in an uncertain or difficult environment. That means spreading ideas bottom-up and outside-in, finding dedicated agents of change within the company to make the story their own. It means developing emergent leaders who embrace and inspire a better, more adaptable way of working."Change starts with you," writes Comstock. "As a person, as an employee, as a leader. Ideas are rarely the problem. What holds all of us back, really--is fear. It's the attachment to the old, to What We Know."In a world where surviving in the face of massive and complex problems will require an extraordinary degree of imaginative problem-solving, collaboration, and forward-thinking leadership that unlocks the creative potential of all people, Imagine It Forward is a must-read for anyone seeking to transform their work life and their organization.

Edition details

• Language: Ukrainian
• ISBN 10: 6177544193
• ISBN 13: 9786177544196
• Binding: Hardcover