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Synopsis
Today, performance of a company is closely tied to the recognition of its brand, to the extent that all the actions and decisions a company make is evaluated through the impressions of its brand. The success or failure of a company is not separate from the success or failure of its brand. It is believed that the credibility of a brand is of greater importance than that of the tangible assets of a company. In fact, more than being an effective managerial tool, brand’s name is a strategic necessity which helps providing permanent distinctive competencies and more credit in the mind of the customers. One way toward establishing such a competency is by creating a situation in which a brand with agreeable characteristics can be born. Reaching this destination in a competitive industry like that of insurance can be very tricky. Considering this importance, present study investigates the influence of inherent brand characteristics in intangible service industries with an application to life insurance services.
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Influence of Brand Characteristics in Intangible Service Industries
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LAP LAMBERT Academic Publishing Mai 2019, 2019
ISBN 10: 6200082588
ISBN 13: 9786200082589
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today, performance of a company is closely tied to the recognition of its brand, to the extent that all the actions and decisions a company make is evaluated through the impressions of its brand. The success or failure of a company is not separate from the success or failure of its brand. It is believed that the credibility of a brand is of greater importance than that of the tangible assets of a company. In fact, more than being an effective managerial tool, brand's name is a strategic necessity which helps providing permanent distinctive competencies and more credit in the mind of the customers. One way toward establishing such a competency is by creating a situation in which a brand with agreeable characteristics can be born. Reaching this destination in a competitive industry like that of insurance can be very tricky. Considering this importance, present study investigates the influence of inherent brand characteristics in intangible service industries with an application to life insurance services. 68 pp. Englisch. Seller Inventory # 9786200082589
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Influence of Brand Characteristics in Intangible Service Industries
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Influence of Brand Characteristics in Intangible Service Industries
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Influence of Brand Characteristics in Intangible Service Industries
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Influence of Brand Characteristics in Intangible Service Industries
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Paperback. Condition: Brand New. 68 pages. 8.66x5.91x0.16 inches. In Stock. Seller Inventory # zk6200082588
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Influence of Brand Characteristics in Intangible Service Industries
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Shariati Rad FatemehFatemeh Shariati Rad is a Lecturer at Universities in Tehran, Iran. She holds a Master Degree in Marketing Management (Islamic Azad University, Science and Research Branch. Tehran, Iran) in addition to a Master an. Seller Inventory # 290523845
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Influence of Brand Characteristics in Intangible Service Industries
Published by
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6200082588
ISBN 13: 9786200082589
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Today, performance of a company is closely tied to the recognition of its brand, to the extent that all the actions and decisions a company make is evaluated through the impressions of its brand. The success or failure of a company is not separate from the success or failure of its brand. It is believed that the credibility of a brand is of greater importance than that of the tangible assets of a company. In fact, more than being an effective managerial tool, brand's name is a strategic necessity which helps providing permanent distinctive competencies and more credit in the mind of the customers. One way toward establishing such a competency is by creating a situation in which a brand with agreeable characteristics can be born. Reaching this destination in a competitive industry like that of insurance can be very tricky. Considering this importance, present study investigates the influence of inherent brand characteristics in intangible service industries with an application to life insurance services. Seller Inventory # 9786200082589
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Influence of Brand Characteristics in Intangible Service Industries
Published by
LAP LAMBERT Academic Publishing Mai 2019, 2019
ISBN 10: 6200082588
ISBN 13: 9786200082589
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Today, performance of a company is closely tied to the recognition of its brand, to the extent that all the actions and decisions a company make is evaluated through the impressions of its brand. The success or failure of a company is not separate from the success or failure of its brand. It is believed that the credibility of a brand is of greater importance than that of the tangible assets of a company. In fact, more than being an effective managerial tool, brand's name is a strategic necessity which helps providing permanent distinctive competencies and more credit in the mind of the customers. One way toward establishing such a competency is by creating a situation in which a brand with agreeable characteristics can be born. Reaching this destination in a competitive industry like that of insurance can be very tricky. Considering this importance, present study investigates the influence of inherent brand characteristics in intangible service industries with an application to life insurance services.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 68 pp. Englisch. Seller Inventory # 9786200082589
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Influence of Brand Characteristics in Intangible Service Industries
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