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Synopsis
OTT is a new media to replace traditional TV industry. What happens to Hong Kong Market? Does neflix's development will have an impact to the daily life of Hong Kong Citizen? We need to understand the business model in an academic framework and that will enhance our media students or consumers to start a new chapter in TV industry. We are living in a global village and our distance becomes closer and closer, new technology will create a significant impact that we cannot escape but we must face it in a reality. That is no longer be a myth. The co-authors of the book are: Yuman Chau, Gypsy Chan, Yoyo Lau, Jane Mok, Vanessa Chan.
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About the Author
David received his DBA from The Hong Kong Polytechnic University. He has a M.Sc. degree in International Business, a BBA degree from the Chinese University of Hong Kong, and has a MBA degree from The Hong Kong Baptist University. He is an expert in Global Marketing Strategy for Media Industry.
"About this title" may belong to another edition of this title.
- PublisherScholars' Press
- Publication date2017
- ISBN 10 6202302755
- ISBN 13 9786202302753
- BindingPaperback
- Number of pages152
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -OTT is a new media to replace traditional TV industry. What happens to Hong Kong Market Does Netflix's development will have an impact to the daily life of Hong Kong Citizen We need to understand the business model in an academic framework and that will enhance our media students or consumers to start a new chapter in TV industry. We are living in a global village and our distance becomes closer and closer, new technology will create a significant impact that we cannot escape but we must face it in a reality. That is no longer be a myth. The co-authors of the book are: Yuman Chau, Gypsy Chan, Yoyo Lau, Jane Mok, Vanessa Chan. 152 pp. Englisch. Seller Inventory # 9786202302753
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From TV to OTT: Impacts on the TV Industry in Hong Kong
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: David KoDavid received his DBA from The Hong Kong Polytechnic University. He has a M.Sc. degree in International Business, a BBA degree from the Chinese University of Hong Kong, and has a MBA degree from The Hong Kong Baptist Univers. Seller Inventory # 385940616
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