Synopsis
Today, visual images play a vital role in delivering messages to target audience in Indian print advertisement. A lot of studies have been conducted to analyze the ways in which visuals impact consumer mind and trigger the decision process and brand awareness. Sheer visibility of printed advertising is necessary for useful information perception. In Indian, newspaper advertisement information about indirect persuasion of visuals is missing. Therefore this work studies the possibilities and effects of visual metaphors and rhetoric. Such area as billboard and newspaper ad is paid precise attention. Here metaphors and rhetoric are less evident and clear than in verbal communication. Advertisement designs allow companies to understand the impact of design choices on the message communication. The ability of visual metaphors and rhetorical figure to convey the message is precisely analyzed in this research. Their contribution to brand recognition in the print media is also explored. Moreover, comparing the metaphor and rhetoric, visual appeals are studied too. It is considered that rhetoric or indirect, metaphorical claim makes viewers more involved and interested in the brand.
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A Study on Visual Rhetoric and Metaphors in Indian Newspaper Advertisements
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A Study on Visual Rhetoric and Metaphors
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today, visual images play a vital role in delivering messages to target audience in Indian print advertisement. A lot of studies have been conducted to analyze the ways in which visuals impact consumer mind and trigger the decision process and brand awareness. Sheer visibility of printed advertising is necessary for useful information perception. In Indian, newspaper advertisement information about indirect persuasion of visuals is missing. Therefore this work studies the possibilities and effects of visual metaphors and rhetoric. Such area as billboard and newspaper ad is paid precise attention. Here metaphors and rhetoric are less evident and clear than in verbal communication. Advertisement designs allow companies to understand the impact of design choices on the message communication. The ability of visual metaphors and rhetorical figure to convey the message is precisely analyzed in this research. Their contribution to brand recognition in the print media is also explored. Moreover, comparing the metaphor and rhetoric, visual appeals are studied too. It is considered that rhetoric or indirect, metaphorical claim makes viewers more involved and interested in the brand. 160 pp. Englisch. Seller Inventory # 9786202310727
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bisoyi DandeswarDr. Dandeswar Bisoyi teaches undergraduate and graduate courses in User Experience Design Department. He holds Ph. D. in Visual Communication from Indian Institute of Technology Guwahati (IITG), Master s in Visual Com. Seller Inventory # 285981073
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Taschenbuch. Condition: Neu. A Study on Visual Rhetoric and Metaphors | in Indian Newspaper Advertisements | Dandeswar Bisoyi | Taschenbuch | 160 S. | Englisch | 2019 | Scholars' Press | EAN 9786202310727 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 116451929
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A Study on Visual Rhetoric and Metaphors
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ISBN 10: 6202310723
ISBN 13: 9786202310727
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Today, visual images play a vital role in delivering messages to target audience in Indian print advertisement. A lot of studies have been conducted to analyze the ways in which visuals impact consumer mind and trigger the decision process and brand awareness. Sheer visibility of printed advertising is necessary for useful information perception. In Indian, newspaper advertisement information about indirect persuasion of visuals is missing. Therefore this work studies the possibilities and effects of visual metaphors and rhetoric. Such area as billboard and newspaper ad is paid precise attention. Here metaphors and rhetoric are less evident and clear than in verbal communication. Advertisement designs allow companies to understand the impact of design choices on the message communication. The ability of visual metaphors and rhetorical figure to convey the message is precisely analyzed in this research. Their contribution to brand recognition in the print media is also explored. Moreover, comparing the metaphor and rhetoric, visual appeals are studied too. It is considered that rhetoric or indirect, metaphorical claim makes viewers more involved and interested in the brand.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 160 pp. Englisch. Seller Inventory # 9786202310727
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