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The Impact of M-Banking Quality Service on Customer’s Satisfaction: During Covid19 Lock Down: The Case of Bank of Abyssinia, Ethiopia - Softcover

 
9786203041170: The Impact of M-Banking Quality Service on Customer’s Satisfaction: During Covid19 Lock Down: The Case of Bank of Abyssinia, Ethiopia

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Eyob Ketema
ISBN 10: 6203041173 ISBN 13: 9786203041170
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany

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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -COVID-19 pandemic posed a great challenge for the financial industry in Ethiopia leading to an increase of mobile banking services which becomes a new normal and necessity for users of financial services . The study seeks empirically to test the impact of m-Banking quality service on bank of Abyssinia customer's satisfaction. A quantitative study approach and a descriptive research design with survey research method was used. East Addis Ababa district office was selected to collect data. The findings from the study showed that e-service quality dimensions are significant forerunner to customer satisfaction and, among the dimensions, security, reliability and ease of use has a great influence on e-service quality and these dimensions are perceived critical by the Abyssinia bank customers. All the six predictor variables reliability, efficiency, security, responsiveness, empathy, and ease of use were found to be positively influencing Abyssinia banks m-banking customer satisfaction. Thus, the study recommends that Abyssinia bank management as a service provider should pay attention to the identified dimensions specifically, on ease of use and reliability of m-banking services. 76 pp. Englisch. Seller Inventory # 9786203041170

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Eyob Ketema
Published by LAP LAMBERT Academic Publishing, 2020
ISBN 10: 6203041173 ISBN 13: 9786203041170
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - COVID-19 pandemic posed a great challenge for the financial industry in Ethiopia leading to an increase of mobile banking services which becomes a new normal and necessity for users of financial services . The study seeks empirically to test the impact of m-Banking quality service on bank of Abyssinia customer's satisfaction. A quantitative study approach and a descriptive research design with survey research method was used. East Addis Ababa district office was selected to collect data. The findings from the study showed that e-service quality dimensions are significant forerunner to customer satisfaction and, among the dimensions, security, reliability and ease of use has a great influence on e-service quality and these dimensions are perceived critical by the Abyssinia bank customers. All the six predictor variables reliability, efficiency, security, responsiveness, empathy, and ease of use were found to be positively influencing Abyssinia banks m-banking customer satisfaction. Thus, the study recommends that Abyssinia bank management as a service provider should pay attention to the identified dimensions specifically, on ease of use and reliability of m-banking services. Seller Inventory # 9786203041170

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Eyob Ketema
Published by LAP LAMBERT Academic Publishing, 2020
ISBN 10: 6203041173 ISBN 13: 9786203041170
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Seller: moluna, Greven, Germany

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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ketema EyobEyob Ketema (Assistant professor) is a senior lecturer & chairperson of business administration department at Lunar IC of Ethiopia, where he teaches at both Graduate and undergraduate level. His research area: service mark. Seller Inventory # 452571830

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