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Synopsis
The word coined conspicuous consumption has changed its meaning and its consumption value with the evolution of modern societies. In earlier days, conspicuous consumption meant ostentation of wealth, and this was a topic of discussion among wealthier people. But in today’s world, not only the wealthier but also the low-income consumers use product symbolism for their social interaction. Thus, the components of conspicuous consumption vary today. With an increase in equality, “low-status” consumers get an opportunity to rise above to attain a higher social ranking. This process, in turn, entails possession of conspicuous goods to outrun the social rivals. Thus, it becomes important to research the low-income consumers’ community in conspicuous consumption. The structure of the book is presented in mainly six chapters as Theoretical Understanding, Variables and its measurement. Research methodology, Data analysis & Interpretations, Finding the Variables and final chapter is Priorities and ranking order of Variables. The Conclusions. Findings, Recommendation, Limitations and Future research is mentioned in end of this book.
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An India of Conspicuous Consumption
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ISBN 13: 9786203409802
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The word coined conspicuous consumption has changed its meaning and its consumption value with the evolution of modern societies. In earlier days, conspicuous consumption meant ostentation of wealth, and this was a topic of discussion among wealthier people. But in today's world, not only the wealthier but also the low-income consumers use product symbolism for their social interaction. Thus, the components of conspicuous consumption vary today. With an increase in equality, 'low-status' consumers get an opportunity to rise above to attain a higher social ranking. This process, in turn, entails possession of conspicuous goods to outrun the social rivals. Thus, it becomes important to research the low-income consumers' community in conspicuous consumption. The structure of the book is presented in mainly six chapters as Theoretical Understanding, Variables and its measurement. Research methodology, Data analysis & Interpretations, Finding the Variables and final chapter is Priorities and ranking order of Variables. The Conclusions. Findings, Recommendation, Limitations and Future research is mentioned in end of this book. 148 pp. Englisch. Seller Inventory # 9786203409802
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An India of Conspicuous Consumption
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sarathy P. S.Dr. P S Sarathy is a seasoned CEO, Author & Writer. He has 25 years experienced in senior management roles closely associated with stakeholders & known for his leadership skills and risk taking ability. He has published . Seller Inventory # 452583006
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An India of Conspicuous Consumption : Low Income Consumer Decision Making
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The word coined conspicuous consumption has changed its meaning and its consumption value with the evolution of modern societies. In earlier days, conspicuous consumption meant ostentation of wealth, and this was a topic of discussion among wealthier people. But in today's world, not only the wealthier but also the low-income consumers use product symbolism for their social interaction. Thus, the components of conspicuous consumption vary today. With an increase in equality, 'low-status' consumers get an opportunity to rise above to attain a higher social ranking. This process, in turn, entails possession of conspicuous goods to outrun the social rivals. Thus, it becomes important to research the low-income consumers' community in conspicuous consumption. The structure of the book is presented in mainly six chapters as Theoretical Understanding, Variables and its measurement. Research methodology, Data analysis & Interpretations, Finding the Variables and final chapter is Priorities and ranking order of Variables. The Conclusions. Findings, Recommendation, Limitations and Future research is mentioned in end of this book. Seller Inventory # 9786203409802
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An India of Conspicuous Consumption
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ISBN 10: 6203409804
ISBN 13: 9786203409802
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The word coined conspicuous consumption has changed its meaning and its consumption value with the evolution of modern societies. In earlier days, conspicuous consumption meant ostentation of wealth, and this was a topic of discussion among wealthier people. But in today's world, not only the wealthier but also the low-income consumers use product symbolism for their social interaction. Thus, the components of conspicuous consumption vary today. With an increase in equality, 'low-status' consumers get an opportunity to rise above to attain a higher social ranking. This process, in turn, entails possession of conspicuous goods to outrun the social rivals. Thus, it becomes important to research the low-income consumers' community in conspicuous consumption. The structure of the book is presented in mainly six chapters as Theoretical Understanding, Variables and its measurement. Research methodology, Data analysis & Interpretations, Finding the Variables and final chapter is Priorities and ranking order of Variables. The Conclusions. Findings, Recommendation, Limitations and Future research is mentioned in end of this book.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 148 pp. Englisch. Seller Inventory # 9786203409802
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An India of Conspicuous Consumption | Low Income Consumer Decision Making
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Taschenbuch. Condition: Neu. An India of Conspicuous Consumption | Low Income Consumer Decision Making | P. S. Sarathy | Taschenbuch | Englisch | 2021 | LAP LAMBERT Academic Publishing | EAN 9786203409802 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 119720554
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