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Promoting Social Responsibility in Communities: A Case Study of Radio Benue’s Community Engagement - Softcover

 
9786208423506: Promoting Social Responsibility in Communities: A Case Study of Radio Benue’s Community Engagement

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This study investigates the transformative role of public relations in driving corporate social responsibility (CSR) through the lens of Radio Benue’s broadcasting initiatives. By adopting the Two-Way Symmetric Model of Public Relations, the research highlights how Radio Benue effectively integrates CSR into its content, fostering community engagement through collaborations with NGOs, government agencies, and public service announcements. A survey of 382 respondents from Makurdi Metropolis reveals that while these efforts positively impact audience engagement and promote social values, challenges such as programming restrictions, financial constraints, and editorial policies limit broader adoption. This research underscores the potential of radio as a dynamic platform for advancing CSR and provides actionable recommendations to enhance its impact. Radio Benue’s journey offers valuable insights into the synergy between public relations and social responsibility, inspiring a model for media organizations to align with community-driven values.

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Published by LAP Lambert Academic Publishing, 2025
ISBN 10: 6208423503 ISBN 13: 9786208423506
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Paperback. Condition: new. Paperback. This study investigates the transformative role of public relations in driving corporate social responsibility (CSR) through the lens of Radio Benue's broadcasting initiatives. By adopting the Two-Way Symmetric Model of Public Relations, the research highlights how Radio Benue effectively integrates CSR into its content, fostering community engagement through collaborations with NGOs, government agencies, and public service announcements. A survey of 382 respondents from Makurdi Metropolis reveals that while these efforts positively impact audience engagement and promote social values, challenges such as programming restrictions, financial constraints, and editorial policies limit broader adoption. This research underscores the potential of radio as a dynamic platform for advancing CSR and provides actionable recommendations to enhance its impact. Radio Benue's journey offers valuable insights into the synergy between public relations and social responsibility, inspiring a model for media organizations to align with community-driven values. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9786208423506

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Tarlumun, Iorlumun; PAUL AGADA, ONU; ANSHIMA, WILLIAMS
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ISBN 10: 6208423503 ISBN 13: 9786208423506
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Tarlumun, Iorlumun; PAUL AGADA, ONU; ANSHIMA, WILLIAMS
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study investigates the transformative role of public relations in driving corporate social responsibility (CSR) through the lens of Radio Benue's broadcasting initiatives. By adopting the Two-Way Symmetric Model of Public Relations, the research highlights how Radio Benue effectively integrates CSR into its content, fostering community engagement through collaborations with NGOs, government agencies, and public service announcements. A survey of 382 respondents from Makurdi Metropolis reveals that while these efforts positively impact audience engagement and promote social values, challenges such as programming restrictions, financial constraints, and editorial policies limit broader adoption. This research underscores the potential of radio as a dynamic platform for advancing CSR and provides actionable recommendations to enhance its impact. Radio Benue's journey offers valuable insights into the synergy between public relations and social responsibility, inspiring a model for media organizations to align with community-driven values. Seller Inventory # 9786208423506

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Published by LAP Lambert Academic Publishing, 2025
ISBN 10: 6208423503 ISBN 13: 9786208423506
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Paperback. Condition: new. Paperback. This study investigates the transformative role of public relations in driving corporate social responsibility (CSR) through the lens of Radio Benue's broadcasting initiatives. By adopting the Two-Way Symmetric Model of Public Relations, the research highlights how Radio Benue effectively integrates CSR into its content, fostering community engagement through collaborations with NGOs, government agencies, and public service announcements. A survey of 382 respondents from Makurdi Metropolis reveals that while these efforts positively impact audience engagement and promote social values, challenges such as programming restrictions, financial constraints, and editorial policies limit broader adoption. This research underscores the potential of radio as a dynamic platform for advancing CSR and provides actionable recommendations to enhance its impact. Radio Benue's journey offers valuable insights into the synergy between public relations and social responsibility, inspiring a model for media organizations to align with community-driven values. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9786208423506

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Tarlumun, Iorlumun; PAUL AGADA, ONU; ANSHIMA, WILLIAMS
Published by LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6208423503 ISBN 13: 9786208423506
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Published by LAP Lambert Academic Publishing, 2025
ISBN 10: 6208423503 ISBN 13: 9786208423506
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Paperback. Condition: new. Paperback. This study investigates the transformative role of public relations in driving corporate social responsibility (CSR) through the lens of Radio Benue's broadcasting initiatives. By adopting the Two-Way Symmetric Model of Public Relations, the research highlights how Radio Benue effectively integrates CSR into its content, fostering community engagement through collaborations with NGOs, government agencies, and public service announcements. A survey of 382 respondents from Makurdi Metropolis reveals that while these efforts positively impact audience engagement and promote social values, challenges such as programming restrictions, financial constraints, and editorial policies limit broader adoption. This research underscores the potential of radio as a dynamic platform for advancing CSR and provides actionable recommendations to enhance its impact. Radio Benue's journey offers valuable insights into the synergy between public relations and social responsibility, inspiring a model for media organizations to align with community-driven values. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9786208423506

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