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Synopsis
Эта книга приглашает читателя погрузиться в удивительный мир гостиничного бизнеса и ресторанного дела сквозь призму архетипов - универсальных символов коллективного бессознательного, открытых Карлом Юнгом. Автор исследует, как мифологические образы и символы влияют на восприятие пространства, обслуживание и атмосферу заведений общественного питания и мест временного проживания.Изучив психологию восприятия клиентов и сотрудников индустрии гостеприимства, автор предлагает оригинальные подходы к созданию уникальных концепций обслуживания и интерьеров, которые подчеркнут индивидуальность заведения и привлекут целевую аудиторию. Читатель найдет здесь практические рекомендации по использованию символики в маркетинге, брендинге и дизайне интерьера.Книга адресована владельцам гостиниц и ресторанов, архитекторам, дизайнерам интерьеров, специалистам по маркетингу и рекламе, студентам профильных вузов и всем интересующимся миром психологии и эстетики общественных пространств.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Jeta kniga priglashaet chitatelq pogruzit'sq w udiwitel'nyj mir gostinichnogo biznesa i restorannogo dela skwoz' prizmu arhetipow - uniwersal'nyh simwolow kollektiwnogo bessoznatel'nogo, otkrytyh Karlom Jungom. Awtor issleduet, kak mifologicheskie obrazy i simwoly wliqüt na wospriqtie prostranstwa, obsluzhiwanie i atmosferu zawedenij obschestwennogo pitaniq i mest wremennogo prozhiwaniq.Izuchiw psihologiü wospriqtiq klientow i sotrudnikow industrii gostepriimstwa, awtor predlagaet original'nye podhody k sozdaniü unikal'nyh koncepcij obsluzhiwaniq i inter'erow, kotorye podcherknut indiwidual'nost' zawedeniq i priwlekut celewuü auditoriü. Chitatel' najdet zdes' prakticheskie rekomendacii po ispol'zowaniü simwoliki w marketinge, brendinge i dizajne inter'era.Kniga adresowana wladel'cam gostinic i restoranow, arhitektoram, dizajneram inter'erow, specialistam po marketingu i reklame, studentam profil'nyh wuzow i wsem interesuüschimsq mirom psihologii i ästetiki obschestwennyh prostranstw. Seller Inventory # 9786208465667
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Paperback. Condition: new. Paperback. Eta kniga priglashaet chitatelya pogruzitsya v udivitelnyy mir gostinichnogo biznesa i restorannogo dela skvoz prizmu arkhetipov - universalnykh simvolov kollektivnogo bessoznatelnogo, otkrytykh Karlom YUngom. Avtor issleduet, kak mifologicheskie obrazy i simvoly vliyayut na vospriyatie prostranstva, obsluzhivanie i atmosferu zavedeniy obshchestvennogo pitaniya i mest vremennogo prozhivaniya.Izuchiv psikhologiyu vospriyatiya klientov i sotrudnikov industrii gostepriimstva, avtor predlagaet originalnye podkhody k sozdaniyu unikalnykh kontseptsiy obsluzhivaniya i intererov, kotorye podcherknut individualnost zavedeniya i privlekut tselevuyu auditoriyu. CHitatel naydet zdes prakticheskie rekomendatsii po ispolzovaniyu simvoliki v marketinge, brendinge i dizayne interera.Kniga adresovana vladeltsam gostinits i restoranov, arkhitektoram, dizayneram intererov, spetsialistam po marketingu i reklame, studentam profilnykh vuzov i vsem interesuyushchimsya mirom psikhologii i estetiki obshchestvennykh prostranstv. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9786208465667
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