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Integration of brand communication: from IMC to IBC theoretical construction(Chinese Edition) - Softcover
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正版认证卖家: Soweinc [ 正版保证]加微信[soweinc]每天分享好书和来自全球的书友一起学习交流.并且微信好友价格低至5折 .《整合品牌传播:从IMC到IBC理论建构》(段淳林)作者:段淳林出版社:人民出版社装订方式:平装版次:第1版开本:其他出版时间:2018-01-01用纸:页数:458语种:丛书名:类目:管理|市场营销
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- PublisherPeople's Publishing House
- Publication date2018
- ISBN 10 7010217807
- ISBN 13 9787010217802
- BindingPaperback
- LanguageChinese
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Integration of brand communication: from IMC to IBC theoretical construction(Chinese Edition)
Published by
People's Publishing House, 2018
ISBN 10: 7010217807
ISBN 13: 9787010217802
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2018-01-01 Pages: 458 Publisher: People's Publishing House book unique perspective to integrated marketing communications as a starting point for theoretical studies. from the value of integration. brand mobile Internet era of the spread of the phenomenon and theoretical discussion system construction. and put forward the concept of integrated brand communication theory. Integrated brand communication theory communication theory system of integrated marke. Seller Inventory # NP015676
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