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Synopsis
《国际市场营销/全国高职高专“十二五”市场营销系列规划教材》围绕“营销者如何寻找国际市场机会”这一项目主题，按照企业进入国际市场的过程依次展开论述。从国际市场营销环境的分析、国际目标市场的选择及进入方式的决策，到国际营销竞争策略的制定、国际营销组合策略的实施以及营销过程的组织与控制，进行了全面系统的剖析。这种体系结构便于读者循序渐进、系统地掌握国际营销的理论、实用方法及策略。
《国际市场营销/全国高职高专“十二五”市场营销系列规划教材》注重市场营销新理论、新方法和新技巧的应用，充分体现了前沿性、新颖性等特点。同时又根据高职高专学生毕业就业岗位的实际需要来调整和安排教学内容，充分体现了“做中学、学中做”，尽量做到“工学结合”，满足学生毕业和就业的“无缝结合”。
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Secondary vocational education second five planning materials in vocational secondary Chain Management Major textbook series : Internet Marketing(Chinese Edition)
ISBN 10: 7030364562
ISBN 13: 9787030364562
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Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2013-01-01 Pages: 107 Language: Chinese Publisher: Science Press secondary vocational education second five planning materials in vocational secondary Chain Management Major textbook series : Network Marketing by occupation requirements modeled to organize the main line network marketing activities . the use of a combination of theory and practice teaching . learning. doing integrated forms. the use of task-driven approach. in the completion of tasks at the same time . so.Four Satisfaction guaranteed,or money back. Seller Inventory # BR007411