行为决策理论:建模与分析
作者:肖条军
出版社:科学出版社
书号[ISBN]:9787030609731
出版时间:2019年12月
装订方式:平装胶订
个体行为偏好不仅对自己的决策产生重要影响,还会影响其伙伴或竞争对手的决策,是个体有效决策的关键。《行为决策理论:建模与分析》试图将行为决策理论与博弈论思想相结合,针对社会经济管理中的现实问题,在决策模型中,建模个体行为偏好,探讨如何决策,并分析行为特征对决策等产生的影响。《行为决策理论:建模与分析》分为5章,各章内容分别为:消费者偏好与行为、企业风险态度与行为、企业社会行为与偏好、供应链管理行为决策、行为与偏好的演化。
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Seller: liu xing, Nanjing, JS, China
Hardcover. Condition: New. HardCover. Pub Date: 2019-04-01 Pages: 220 Language: Chinese Publisher: Science Press Individual behavioral preferences not only have an important influence on their own decisions. but also affect the decisions of their partners or competitors. They are the key to effective individual decisions . Behavioral Decision Theory: Modeling and Analysis attempts to combine behavioral decision theory with game theory ideas. . Seller Inventory # NO033575
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