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Institutions of higher learning modern PR Series: Essentials of public relations theory(Chinese Edition) - Softcover

Zhang Lei

 
9787040148503: Institutions of higher learning modern PR Series: Essentials of public relations theory(Chinese Edition)

Synopsis

Paperback. Pub 2004 07 214 Higher Education Press institutions of higher learning the modern PR Essentials of public relations theory is one of the colleges and universities PR Series introduces the history of public relations and development; public relations body; objects of public relations; public relations communication; public relations strategy; public relations work program; public relations special events; public relations organizations; public Fu Department of the status quo and development trends. Basic concepts of Introduction Section 1 Public Relations Section II of the Public Relations section I describe and explain the history and development of the second chapter of the Public Relations of the distinction Section III Public Relations and vulgar relations of ancient Chinese and foreign public relations thinking bud sec...

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