Search Engine Evaluation-Methods and Technologies Based on Clickthrough Analysis (Chinese Edition) - Softcover

He Jing

 
9787040344707: Search Engine Evaluation-Methods and Technologies Based on Clickthrough Analysis (Chinese Edition)

Synopsis

This book introduces the method and technique of evaluating search engine in three categories: the evaluation method based on Cranfield, on uses research and on users hidden feedback, from which the evaluation based on users hidden feedback is attracting more and more attention of the researchers from academic and industrial circles due to its automaticity and accuracy. The contents most easily obtained and widely used in users hidden feedback is their clickthrough behavior. This book mainly introduces the search engine evaluation method based on clickthrough analysis.

"synopsis" may belong to another edition of this title.