New practical tutorial Public Relations (2nd edition) five-vocational education in national planning materials(Chinese Edition) - Softcover

Yang Jun

Softcover

ISBN 10: 7040409372 ISBN 13: 9787040409376

Publisher: Higher Education Press, 2014

Synopsis

2014-09-01 307 Higher Education Press' new practical tutorial Public Relations (2nd Edition) is the second five national planning textbook vocational education is based on task-driven. educational goals and modules A new practical public relations materials. The book is divided into sixteen Introduction to PR. public relations principles and functions of public relations elements. public relations operational procedures. public relations. public relations type of activity. public relations special events. public lectures. public negotiations. public relations advertising. public relations writing. public relations etiquette. CI strategy. crisis management. public relations and public relations case studies network. According to modern vocational education student learning-centered philosophy. the book project task for the p...

Edition details

• Publisher: Higher Education Press
• Publication date: 2014
• Language: Chinese
• ISBN 10: 7040409372
• ISBN 13: 9787040409376
• Binding: Paperback
• Edition number: 2