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Synopsis
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书名:市场营销：理论、实务、案例、实训（第四版）
简介:
作者:彭石普
出版社:东北财经大学出版社有限责任公司
出版时间:2018年01月
装订方式:平装-胶订
分类:教材|研究生/本科/专科教材|经济管理类
21世纪新概念教材·多元整合型一体化系列·高职高专教育市场营销专业精品课程教材新系
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Marketing principles and practice (4th edition)(Chinese Edition)
ISBN 10: 7040491591
ISBN 13: 9787040491593
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pub Date: 2018-03-01 Pages: 291 Language: Chinese Publisher: higher education press the marketing theory and practice (4th edition) is revised on the basis of the third edition.The main contents include: the use of marketing concept and theory of ability. the analysis of consumer buying behavior ability. market environment analysis and marketing. Seller Inventory # NI030603