官方授权卖家: CNCE .《主流:谁将打赢全球文化战争》([法]弗雷德里克·马特尔)简介:每一位文化产业从业者或有志于文化产业的读者,都可以从此书中寻找到他山之石。作者:弗雷德里克·马特尔 刘成富 房美 胡园园 王璐出版社:商务印书馆装订方式:精装版次:第1版开本:16开出版时间:2020-12-01用纸:胶版纸页数:416语种:中文丛书名:类目:文化|文化专题研究
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Seller: liu xing, Nanjing, JS, China
Hardcover. Condition: New. HardCover. Pub Date: 2020-12-01 Pages: 416 Language: Chinese Publisher: How does the Commercial Press create a best-selling book. a popular song or a blockbuster movie??Why are the roles played by popcorn and Coca-Cola in the film industry so important??After Disney and Murdoch lost in China. have they successfully penetrated the Indian market??Bollywood fascinates Africans. and the Brazilian long-form TV series firmly captures the hearts of Russians. How can they achieve such an effect??Why . Seller Inventory # NW017758
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