科学技术的爆炸性增长使科学家必须以与以前不同的方式与媒体沟通。在本书中,作者通过他们在公共关系和新闻专业知识,讲述了如何将抽象概念转化为具体的比喻、如何准备采访。对于所有科学家来说,这本书展示了在讲堂和学术期刊中的科学发现如何能够以准确和有效的方式覆盖更广泛的受众,是一个清晰实用的指南。这本书给出了新的操作方法,这将使研究人员能够更好地了解与记者交流的过程,并感受到更加舒适。
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Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2021-04-01 Pages: 200 Publisher: Popularization of Science Publishing House The explosive growth of science and technology makes it necessary for scientists to communicate with the media in a different way than before.?In this book. the authors use their expertise in public relations and journalism to tell how to transform abstract concepts into concrete metaphors and how to prepare for interviews.?For all scientists. this book shows how scientific discov. Seller Inventory # NV031810