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Effective marketing to create a competitive advantage (3) of the original book marketing textbooks Renditions(Chinese Edition) - Softcover
- PublisherMachinery Industry Press
- Publication date2000
- ISBN 10 7111123328
- ISBN 13 9787111123323
- BindingPaperback
- LanguageChinese
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Effective marketing to create a competitive advantage (3) of the original book marketing textbooks Renditions(Chinese Edition)(Old-Used)
Published by
Machinery Industry Press, 2000
ISBN 10: 7111123328
ISBN 13: 9787111123323
Used
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2003-08-01 Pages: 348 Publisher: China Machine Press aka: Effective Marketing: Creating and called Keeping Customers in an e-commerce World Author: D'Amico (United States) (United States) Zeke Mende Translator: Huang Cuiling Sanglei ISBN: 9787111123323 Pages: 348 Price: 55.0 Press: Machinery Industry Press Binding: Paperback published annual :2003-8-1 ---------------- -------------------------------------------------- -------------- media recommended book review book emphasizes the logic of marketing management. to help students understand the role of marketing in the commercial and not-for-profit organization. It environmental opportunities and constraints linked strategies and skills. and managers encounter every day. The book has always stressed the Principles of effective marketing and competitive strategy. total quality management. relationship marketing and team building linked to enable the reader to understand the different intuition marketing and efficient marketing management. -------------------------------------------------- ------------------------------ Description Network is changing everything. naturally change with this book. Maturing constantly revised. unique. The book emphasizes the importance of marketing to obtain a competitive advantage in the global economic integration and e-commerce era. The book is the e-commerce awareness and clever marketing strategy to combine an accurate analysis of the marketing of related concepts in a relaxed. fun atmosphere. and gives useful examples of marketing. Favorable opportunity of combination of the ups and downs entrepreneurial history of many well-known e-commerce company. to explain to you the impact of network marketing. and how to use information technology to grasp the commercial competition. The book is suitable for a marketing professional undergraduate and graduate students. MBA students. -------------------------------------------------- ------------------------------ About the author William G. Zeke Mende Chicago song into. now living in Oklahoma Tulsa. Oklahoma. Oklahoma State University marketing professor. Was a bachelor's degree in marketing from the University of Colorado. Nan Yili contemplated a master's degree and a Ph.D. in Business Administration at the University of Colorado. Zeke mound before the start of his academic career in the Conway Millkin and Remington Arms Company. doing marketing research. In addition. he has a wealth of experience in consulting work for the business community and non-profit organizations. -------------------------------------------------- Chapter 2 ------------------------------ Contents Translator's Preface Foreword Chapter 1 About the author nature of the marketing marketing management: strategy to purchase Chapter 8 industrial market and organization of information technology and marketing research of the micro-environment of the macro-environment Chapter 4 business era of globalization Chapter 5 Chapter 6 Chapter 7 consumer behavior and ethical behavior in Chapter 3. the environmental factors of the e-commerce world: market segmentation. sale of selected target market and market positioning strategy Chapter 9 products. services and philosophy of Chapter 10 of the basic concepts of a new product strategy and product life cycle Chapter 11 Chapter 12 of the nature of the supply chain and distribution. direct marketing and Wholesale Chapter 13 Integrated Marketing Communications. Chapter 15. Chapter 14 of the e-commerce sector advertising and public relations personal selling. sales management and sales promotion Chapter 16 Price Concepts Chapter 17 Pricing Strategies and Skills NotesFour Satisfaction guaranteed,or money back. Seller Inventory # FA058537
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